Microsoft’s annual worldwide partner conference (WPC) in Orlando, Florida in July opened up many insights into the company’s strategy around the role partners will play in an increasingly Cloud-centric IT architecture. More than 15,000 attendees – myself among them – were given the opportunity to network and discover how working with Microsoft will include as much value-adding to its Cloud portfolio as performing on-premises integration work.
Exciting developments include Project GigJam, the Cortana Analytics Suite for improved business intelligence and HoloLens for visualisation. For partners, Microsoft is expanding its Cloud Solution Provider (CSP) program to help partners engage with solution providers to build Cloud businesses without investing in infrastructure themselves and take advantage of services offered by other Microsoft partners.
Plus the full range of Cloud, Bare Metal and CDN services!
This week, we launched a new-look global partner network program to offer reseller and channel partners a more competitive, market-oriented and comprehensive package of products, services and support.
New LeaseWeb Partner Innitel offers efficient and innovative telecom solutions
The LeaseWeb Partner network is continually expanding. We have introduced three different channels in which we focus on strengthening our business partners: one for authorized resellers who distribute our product range in many geographical locations, the second for specialized partners who offer their solutions on top of ours, and the third are referral partners who recommend their customers to use LeaseWeb as their infrastructure provider.
In April, we signed Innitel as a partner. Innitel offers smart and efficient telecom solutions for a wide array of verticals in business. They now combine the LeaseWeb infrastructure with their products and offer it as one solution to customers.
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Israel is a hot tech nation. The Israeli tech boom rivals that of Silicon Valley, and the ‘start-up nation’ spends double the world’s average GPB on R&D. Not surprisingly, many Israeli start-ups have been acquired by US companies.
Israel’s innovative drive and tech focus has created a magnetic bond between LeaseWeb and Silicon Wadi, as many call the country today. We have organized several events with local Israeli partners and have invested funds to help customers benefit from both our products. We believe true partnership means that partners complement each other’s abilities to accomplish what one partner cannot accomplish alone.
About a month ago, we organized the panel discussion and happy hour ‘Drink and Think’ in Tel Aviv together with our partner MoovingON and one of our mutual customers. The topic of the joint event: pro’s and con’s of a hybrid infrastructure.
In our last blog, we wrote that the first step in creating a solid partner program and engage with the right partners is to define what a true partnership means: a partner is someone who will complement our abilities to accomplish what we cannot accomplish by ourselves, and vice versa. And that my success in achieving this, will be predicted by the success of my partner.
This is why we are now launching a worldwide Specialized Partner Program. LeaseWeb is looking for Solution Providers such as Managed Service Providers (MSP’s), System Integrators (SI’s), IT Consultants and Value Added Resellers (VARs) to help us reach markets we have not reached before in the SMB, Mid Market and enterprise segments. Solution Providers will be able to take LeaseWeb’s platform, benefit from our infrastructure and services and build additional services on top of it to create a coherent solution that matches the customer’s needs.
For me, the first step in creating a solid partner program and engage with the right partners is to define what a true partnership means to me.
I realize that a partner is someone who will complement my abilities to accomplish what I cannot accomplish by myself, and in some cases vice versa. And that my success in achieving this, will be predicted by the success of my partner.
So, to make sure my partner will succeed, it is crucial from the very beginning to understand what he needs from me to succeed. Then, we can build what will become a long-lasting relationship based on rational values and principles that will drive the manner in which we will eventually support our commitments to each other.
When recently I wanted to add a little extra living space to my house, I called a construction company I had done business with before. Of course, I could have Googled ‘construction work’ and ‘DIY living room modification’, but I know my limitations.
My line of business is IT, and specifically hosting, cloud computing and partner business. And what I see happening at some IT-partners worries me.
More and more companies are well aware of the benefits of cloud computing. Naturally, they turn to their trusted IT-partner for advice, assistance and guidance.
With the new year just starting, here is an update for you on the LeaseWeb Partner Program developments and what’s in store for 2014!
LeaseWeb embarked on a new journey mid last year, kicking off the LeaseWeb Partner Network (LPN). Over the past six months, we developed the foundation and framework of the LPN, creating a platform to build and manage all types of partnerships across all levels. By providing current and future partners with on-demand infrastructure, we help them focus on their core business and augment their growth.
Back to my senses?
I was on my way back from my summer vacation, when I did something completely different. Instead of racing back home on Germany’s autobahn for a full day, I branched off midway to experience the scenic beauty of the Main valley. This unfamiliar route unfolded a whole new Germany for me, with quaint little medieval villages and vineyards carpeting the hill slopes. I was completely unaware of the existence of all this beauty due to my robotic habit of driving through the known paths to reach my destination quickly. Now, before you jump to any conclusion, let me clarify that am not a trip advisor – the intent of sharing this experience is to stress that doing things differently certainly pays off.