Read up on news, developments and trends about the MarTech and AdTech industries.
All companies must go through a digital transformation, because no matter what your product or service is, no company can avoid becoming an IT company as well. Whether it is e-commerce, supply chain management, or order management; if it is not digitally in order, you will irrevocably fall behind the competition. Managers with digital plans […]
If you think cloud computing has made bare metal obsolete, think again. Now that cloud native computing is driving digital transformation across the board, more companies are looking for solutions to facilitate this. And guess what? We have a new sheriff in town. They’re called Ampere Altra Servers (ARM). It’s fair to say this technology is […]
Thinking about using an automated dedicated server solution for the first time? Good news – you don’t have to invent everything from scratch. We spoke with Hagen Rother, Lead Architect and Head of IT at LiquidM, a Berlin-based company running one of the first self-service Demand Side Platforms (DSP) on the market. With high amounts of automation being done in a smart way, LiquidM has […]
At Leaseweb, we understand the daily challenges AdTech companies experience while attempting to manage large and complex campaigns without the appropriate technologies and support. It is abundantly clear that infrastructure complications are an equal opportunity nuisance, but when infrastructure solutions fail for AdTech companies, it frequently results in extended outages with lost revenues and shaken […]
Let’s start with a quick intro, tell us about yourself… My name is Ivo Költze, and I am an Acquisition Manager (which combines business development & partner management) for Leaseweb Deutschland. I’ve been working for Leaseweb since August 2016 and I love it – it’s a lot of fun to work for this international and […]
In a relatively short time, marketing technology (MarTech) has gone from being a small niche to a pillar of the modern marketing industry. That shouldn’t come as a surprise, considering the pace at which technology has infiltrated our everyday lives. In the same way that most marketers have embraced smartphone technology, MarTech has exciting potential […]
Marketing has come a long way from being just a sign outside a shop or ads in the phonebook. Digital marketing and technology now go hand in hand, and “MarTech” is a broad term applied to any major initiatives that rely on the power of technology to realize marketing objectives. Once hampered by privacy concerns […]
Customers want content delivered instantly. Whether it’s articles & videos or any type of advertising inventory pushed from a Supply-Side Platform (SSP) to a Demand-Side Platform (DSP), Owned Media, or big data being transmitted into a Data Management Platform (DMP) and used for analysis and real-time optimizations, it has to appear on the screen in […]