The Green Solution for Cloud Native Workloads: Ampere Altra Servers

If you think cloud computing has made bare metal obsolete, think again. Now that cloud native computing is driving digital transformation across the board, more companies are looking for solutions to facilitate this. And guess what? We have a new sheriff in town.

They’re called Ampere Altra Servers (ARM). It’s fair to say this technology is not entirely new. ARM has been a household name in the world of mobile and embedded devices for years and a producer of chipsets since its inception in 1990. The technology has been steadily making a name in the segment of servers and data centers over the past few years through its expanding partnerships with server OEMs as well as the shift to the cloud that many companies have been and are still making.

Whereas cloud services were initially used as burst capacity and then grew into the basis of many existing business applications and services, we are now at the stage where application development itself is centered around what the cloud has to offer. As we know, this approach has specific implications for the underlying infrastructure.

Dedicated to the cloud

Many cloud native applications demand more from the underlying infrastructure than virtual servers based on x86 CPUs can offer. You can get the most out of a computing infrastructure with control over your physical server hardware. This has options to configure higher computing performance (CPU/RAM/GPU), enable more network speed (10Gbps), benefit from NVMe SSD, and more. Dedicated servers can be equipped with your choice of Operating System, such as Linux, Windows Server, or VMware ESXi. Yet, in this time of digital transformation, it is clear that more versatility is required, looking at performance, density, and sustainability.

Therefore, we have added a new range of Ampere Altra Servers; the HPE ProLiant RL300 Gen11. This server was built for cloud native workloads. It can linearly scale-out performance with greater efficiency. With the Ampere® Altra® family of processors, you get competitive performance at lower power consumption levels. In a comparative test we’ve seen, these ARM processors were 33 percent more energy efficient compared to x86 CPUs and their processors have a footprint that’s at least half that of traditional CPUs. Also, the HPE ProLiant RL300 Gen11 is the first available CPU-based server using the Arm Instruction Set Architecture (ISA) that delivers sheer raw performance to rival those of x86 CPUs while consuming less power. Optimizing server efficiency ensures your server hardware closely matches the needs of scale-out cloud applications. Therefore, it can be beneficial to have a deeper look into the HP cloud native servers and what they can bring to the table.

Ampere and AdTech

Apart from being a perfect fit for cloud workloads, the dedicated Ampere Altra Servers are a great match for the Adtech and Martech industries. Digital agencies must balance infrastructure investment with performance to deliver campaigns that achieve and exceed client expectations. However, that is easier said than done, particularly when significant budget constraints exist. Cost control is, therefore, a challenge for many digital agencies.

The biggest question marketeers and advertisers should ask themselves when looking at their hosting strategy and service provisioning is: “How can I save money on my infrastructure without a reduction in performance?” Infrastructure that isn’t properly scaled and optimized for this industry can be disastrous and it is ultimately the job of SaaS providers in the marketing and advertising space to ensure that this is done correctly. With the Ampere-based HPE ProLiant RL300 Gen11, they can maximize their computing density at the lowest cost with the greatest power efficiency.

If this blog has triggered your interest and you would like to learn more about our Ampere Altra Servers offering, visit our website.

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