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Traditional Marketing Events Are Dead. Here’s Why.
As a marketer, I am always asking what will we get out of an investment. The answer is a driving factor for everything I do. It’s essential when creating content, necessary when developing strategies, and critical when attending events – where everything we bring, do and say needs to be with a return in mind. Are […]
3 Ways to Stand out at Any Conference
The booth is ready, business cards are printed, and everyone is on their way to the venue. You’re ready to dominate this conference. You know that this time, your brand is going to make a massive impact. Then you step into the conference venue, instantly becoming one of the thousands. Everyone came here with the […]
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- Is it time for a new BOSS (Boot Optimized Storage Solution)? To maximize the usable disk space per server and to separate the OS drives... under Dedicated Servers
- What you need to know about IP address blacklisting Having your IP address end up on a so called ‘blacklist’ can be a troubleso... under Abuse Prevention, Customer Support
- What are the infrastructure requirements for Artificial Intelligence? In the past few years, I have been asked several times about how Leaseweb p... under Cloud, Hybrid Cloud, IaaS, Network, Security
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King Willem-Alexander Meets With Leaders of the Cloud Industry
The cloud has a way of connecting people, and everyone knows it – including King Willem-Alexander of the Netherlands. Roundtable Discussions On November 1st, King Willem-Alexander – alongside government officials, representatives of the Dutch Data Center Association, and prominent leaders in the data computing industry – participated in a data center tour and roundtable discussions […]
SaaS Sessions Part 3: Technology
Welcome to the third and final chapter of the Leaseweb SaaS Sessions series, where we examine important choices SaaS suppliers are making in the technology sector. Among them: how to deal with development talent shortages, ways to successfully acquire and retain customers, and the ‘always-on’ infrastructure needed for scaling a SaaS business. In case you missed the first […]
What Really Happens At A Leaseweb Hackathon
Hackathons have become legendary at Leaseweb throughout the years. They offer a space that empowers employees to work on projects they care about most in a fun and collaborative environment. The ideas produced during hackathons range from technical to functional – and never fail to impress. This quarter’s hackathon was no exception. The Hackathon Formula […]
Lessons Learned from Implementing Scrum into Marketing
Over the past year, our marketing department has slowly adopted some Scrum methodologies. In this blog post, I reflect on the impact of Scrum on the department and provide insight on the challenges/benefits of Scrum in marketing. Let’s recap, what is Scrum? According to Kelly Waters, author of All About Agile, “Scrum is a simple […]
SaaS Sessions Part 2: Growth
Getting started as a SaaS provider is step one. Improving your market position by expanding your business (nationally and internationally) is step two. What do SaaS companies think about their growth track and what are their considerations? Organic growth Rob Coppen, who founded Yellowtail Group, explains that his company has grown organically, from what was […]
A Look Behind the Curtain of Cloud Gaming
Cloud gaming continues to grow and become the norm for the gaming industry. Soon, game releases will exclusively be online for download onto consoles or streamed via the cloud, no more discs; much like how we consume music now. The cloud gaming industry is set to grow by 900% by 2023[1], and recent announcements have […]
Taking a shopping trip to the future
The new era of retail is an exciting blend of physical and digital. Our retail experiences are being enriched by technologies such as robotics, artificial intelligence (AI), cloud computing, augmented reality (AR), and virtual reality (VR). It’s amazing how much intelligence is out there! In this blog post, we follow fictitious protagonist Simon on a trip to […]
Interview with Walter van de Waterbeemd, Chief Human Resources Officer
Tell us a bit about your role at Leaseweb. At Leaseweb, I am Chief Human Resources Officer and responsible for the global HR policies and the alignment of HR operations between all (international) entities. By analyzing the market, adequate strategies can be developed to stay an employer of choice and compete in a competitive industry […]
Data Compression in Online Games
Data compression has had a renaissance in the last two decades. Real speed gains in newer processor generations have started to slow down in favor of putting more cores onto a chip. So, bridging the processor / memory performance gap has become a very important strategy for scaling up. At the same time innovations such […]
Containerization: hype or the future?
When a new trend comes around and becomes an omnipresent industry buzzword, it’s worth doing some analysis of this trend and trying to figure out how much is hype and how much is transformative and should influence your IT strategy. In this blog post, we take a closer look at ‘containers,’ and we’re not talking […]