New Stories

King Willem-Alexander Meets With Leaders of the Cloud Industry

The cloud has a way of connecting people, and everyone knows it – including King Willem-Alexander of the Netherlands. Roundtable Discussions On November 1st, King Willem-Alexander – alongside government officials, representatives of the Dutch Data Center Association, and prominent leaders in the data computing industry – participated in a data center tour and roundtable discussions […]

The Importance of Energy

What will we get out of this investment?  As a marketer, I am always asking this question. It is a driving factor for everything I do. It’s essential when creating content, necessary when developing strategies, and critical when attending events – where everything we bring, do and say needs to be with a return in mind. […]

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SaaS Sessions Part 3: Technology

Welcome to the third and final chapter of the Leaseweb SaaS Sessions  series, where we examine important choices SaaS suppliers are making in the technology sector. Among them: how to deal with development talent shortages, ways to successfully acquire and retain customers, and the ‘always-on’ infrastructure needed for scaling a SaaS business.  In case you missed the first […]

What Really Happens At A Leaseweb Hackathon

Hackathons have become legendary at Leaseweb throughout the years. They offer a space that empowers employees to work on projects they care about most in a fun and collaborative environment. The ideas produced during hackathons range from technical to functional – and never fail to impress. This quarter’s hackathon was no exception. The Hackathon Formula […]

SaaS Sessions Part 2: Growth

Getting started as a SaaS provider is step one. Improving your market position by expanding your business (nationally and internationally) is step two. What do SaaS companies think about their growth track and what are their considerations? Organic growth Rob Coppen, who founded Yellowtail Group, explains that his company has grown organically, from what was […]

Taking a shopping trip to the future

The new era of retail is an exciting blend of physical and digital. Our retail experiences are being enriched by technologies such as robotics, artificial intelligence (AI), cloud computing, augmented reality (AR), and virtual reality (VR). It’s amazing how much intelligence is out there!  In this blog post, we follow fictitious protagonist Simon on a trip to […]

Interview with Walter van de Waterbeemd, Chief Human Resources Officer

Tell us a bit about your role at Leaseweb. At Leaseweb, I am Chief Human Resources Officer and responsible for the global HR policies and the alignment of HR operations between all (international) entities. By analyzing the market, adequate strategies can be developed to stay an employer of choice and compete in a competitive industry […]

SaaS Sessions Part 1: Ambitions

This is the first in our blog series ‘SaaS Sessions,’ which was inspired by a recent roundtable event in which five Dutch SaaS entrepreneurs and I had a discussion and shared insights. In this one, I discuss ambitions for Dutch SaaS companies, the steps for scaling, and expanding overseas. Enjoy! The Netherlands is a country with […]