In a relatively short time, marketing technology (MarTech) has gone from being a small niche to a pillar of the modern marketing industry. That shouldn’t come as a surprise, considering the pace at which technology has infiltrated our everyday lives. In the same way that most marketers have embraced smartphone technology, MarTech has exciting potential […]
The Latitude59 tech conference was held in late May for the 11th straight year, featuring almost 100 speakers from 20 different countries around the globe. Topics ranged from “The Future of Cybersecurity” to “The Future of Sustainable Food”, and, new for this year, Leaseweb partnered with online investment platform TWINO to host the “Fintech Talks” event. Latitude59 […]
Over the past ten years, we have witnessed a major e-commerce boom. This thriving industry created the need for ecosystem relationship management, or ERM, boosting a healthy ecosystem of start-up tech suppliers to serve several industries with online transactions. Financial technology, or FinTech for short, is what makes these types of financial services possible online. […]
Leaseweb is excited to be returning to the Game Developers Conference (GDC 2018) with an even bigger presence than we had last year. We’re rolling out a 30×10 booth and bringing along our partners from Crytek to help tell the story of how they’re using Leaseweb’s platform to get as close as possible to their […]
Marketing has come a long way from being just a sign outside a shop or ads in the phonebook. Digital marketing and technology now go hand in hand, and “MarTech” is a broad term applied to any major initiatives that rely on the power of technology to realize marketing objectives. Once hampered by privacy concerns […]
This year Leaseweb USA will again be a sponsor at SaaStr in San Francisco on February 6-8. It will be one of the biggest SaaS conferences in the world, with three days of amazing content and high-quality networking. The event is expected to attract over 10,000 SaaS founders, VCs, and executives; all gathered around the […]
When it comes to creating a successful gaming platform, it is extremely important to have the proper infrastructure in place. Planning for long-term success is key, making it crucial to focus on utilizing gaming servers that ensure games have the scalability and low-latency they need to stand out in the crowded marketplace.
The holiday shopping season can make or break an online retailer. By doing things well, you can expect sales to surge and your customer base to grow throughout 2018. Do things poorly and you sacrifice many sales while cultivating a negative image for your brand. And if there’s one thing that can seriously damage your brand’s reputation, […]