The booth is ready, business cards are printed, and everyone is on their way to the venue. You’re ready to dominate this conference. You know that this time, your brand is going to make a massive impact. Then you step into the conference venue, instantly becoming one of the thousands. Everyone came here with the […]
As a marketer, I am always asking what will we get out of an investment. The answer is a driving factor for everything I do. It’s essential when creating content, necessary when developing strategies, and critical when attending events – where everything we bring, do and say needs to be with a return in mind. Are […]
Over the past year, our marketing department has slowly adopted some Scrum methodologies. In this blog post, I reflect on the impact of Scrum on the department and provide insight on the challenges/benefits of Scrum in marketing. Let’s recap, what is Scrum? According to Kelly Waters, author of All About Agile, “Scrum is a simple […]
Let’s start with a quick intro, tell us about yourself… My name is Ivo Költze, and I am an Acquisition Manager (which combines business development & partner management) for Leaseweb Deutschland. I’ve been working for Leaseweb since August 2016 and I love it – it’s a lot of fun to work for this international and […]
Up until recently, my career has been a straight line. I studied ‘Trade Fair, Congress and Event Management’ in Ravensburg, Baden-Wuerttemberg at a Cooperative State University – the first higher education institution in Germany to integrate academic studies with workplace training. Following my studies, I went on to work in the events industry. I have […]