I have worked with fintech companies around the world for the past four years, offering them customized infrastructure support while in turn gaining unprecedented insight into the growth of the industry. While fintech began as a disruptive industry with the ‘humble’ intention to revolutionize the financial services industry, I’ve watching it explode and rock the […]
Since its creation in the 1950s, Black Friday has staked its claim as the post-Thanksgiving tradition, and in 2005 (capitalizing on the boom of the online retail industry) Cyber Monday joined the retail holiday shopping weekend. Today, Black Friday and Cyber Monday have become staples in American culture and cornerstones of the retail industry. This […]
This year at DeveloperWeek Austin, the largest developer event in Texas and the southern US, we took the opportunity to conduct a survey of attendees – including developers/engineers, developer managers and executives. This “Developer IaaS Insights Study” revealed a number of current industry trends and confirmed Leaseweb USA’s own experiences of the rapidly evolving cloud […]
The booth is ready, business cards are printed, and everyone is on their way to the venue. You’re ready to dominate this conference. You know that this time, your brand is going to make a massive impact. Then you step into the conference venue, instantly becoming one of the thousands. Everyone came here with the […]
As a marketer, I am always asking what will we get out of an investment. The answer is a driving factor for everything I do. It’s essential when creating content, necessary when developing strategies, and critical when attending events – where everything we bring, do and say needs to be with a return in mind. Are […]
The cloud has a way of connecting people, and everyone knows it – including King Willem-Alexander of the Netherlands. Roundtable Discussions On November 1st, King Willem-Alexander – alongside government officials, representatives of the Dutch Data Center Association, and prominent leaders in the data computing industry – participated in a data center tour and roundtable discussions […]
Welcome to the third and final chapter of the Leaseweb SaaS Sessions series, where we examine important choices SaaS suppliers are making in the technology sector. Among them: how to deal with development talent shortages, ways to successfully acquire and retain customers, and the ‘always-on’ infrastructure needed for scaling a SaaS business. In case you missed the first […]
Over the past year, our marketing department has slowly adopted some Scrum methodologies. In this blog post, I reflect on the impact of Scrum on the department and provide insight on the challenges/benefits of Scrum in marketing. Let’s recap, what is Scrum? According to Kelly Waters, author of All About Agile, “Scrum is a simple […]
Getting started as a SaaS provider is step one. Improving your market position by expanding your business (nationally and internationally) is step two. What do SaaS companies think about their growth track and what are their considerations? Organic growth Rob Coppen, who founded Yellowtail Group, explains that his company has grown organically, from what was […]
Cloud gaming continues to grow and become the norm for the gaming industry. Soon, game releases will exclusively be online for download onto consoles or streamed via the cloud, no more discs; much like how we consume music now. The cloud gaming industry is set to grow by 900% by 2023[1], and recent announcements have […]