The booth is ready, business cards are printed, and everyone is on their way to the venue. You’re ready to dominate this conference. You know that this time, your brand is going to make a massive impact. Then you step into the conference venue, instantly becoming one of the thousands. Everyone came here with the […]
As a marketer, I am always asking what will we get out of an investment. The answer is a driving factor for everything I do. It’s essential when creating content, necessary when developing strategies, and critical when attending events – where everything we bring, do and say needs to be with a return in mind. Are […]
Data center energy saving is a hot news-item. Google announced experimenting with floating data centers in the sea, Sun is building a data center in an old coal mine below the surface which saves 50% on energy. Although energy reduction is a must, it is important to be realistic in the options available. EvoSwitch, the hosting facility we use, […]