Marketing has come a long way from being just a sign outside a shop or ads in the phonebook. Digital marketing and technology now go hand in hand, and “MarTech” is a broad term applied to any major initiatives that rely on the power of technology to realize marketing objectives. Once hampered by privacy concerns […]
Over the course of the past year, a number of our Leaseweb teams set out to undertake the largest software transformation in the recent history of the company. The goal was to implement several SAP software products, including SAP HANA. Throughout this journey, we experienced the highs and lows that accompany any major undertaking, but […]
This year Leaseweb USA will again be a sponsor at SaaStr in San Francisco on February 6-8. It will be one of the biggest SaaS conferences in the world, with three days of amazing content and high-quality networking. The event is expected to attract over 10,000 SaaS founders, VCs, and executives; all gathered around the […]
When it comes to creating a successful gaming platform, it is extremely important to have the proper infrastructure in place. Planning for long-term success is key, making it crucial to focus on utilizing gaming servers that ensure games have the scalability and low-latency they need to stand out in the crowded marketplace.
The holiday shopping season can make or break an online retailer. By doing things well, you can expect sales to surge and your customer base to grow throughout 2018. Do things poorly and you sacrifice many sales while cultivating a negative image for your brand. And if there’s one thing that can seriously damage your brand’s reputation, […]
While global e-commerce sales are predicted to approach $2.5 trillion this year and continue to grow to nearly $4 trillion by 2020, according to a recent eMarketer report, the market remains highly competitive. Nearly 80 percent of new e-commerce sites ultimately fail, and companies need to have a strong understanding of their market, trends, merchandise, platform, and e-commerce […]
Nobody ever accused game developers of having an easy job. But over the past decade, more powerful and expensive hardware, as well as social games hosted on smartphones, have upped the ante. The gaming world is larger and more competitive than ever, and the market is evolving constantly. Nowadays, even really good developers will make games […]
E-commerce sales have increased dramatically over the past few years, and the growth continues to accelerate. Between 2015 and 2016, online sales increased almost 16 percent, and e-commerce is expected to continue to grow at rates above 20 percent. For online sellers and developers of e-commerce sites, this means the market will only become more competitive, and […]