Our recent appearance at SaaStr Annual 2023 has left us feeling optimistic and invigorated about the future of the cloud industry. We hope you had the chance to visit our booth and left with kernels of inspiration from our hosting technologies and our awesome popcorn machine. Serving as a sponsor since 2016, we are committed […]
As a marketer, I am always asking what will we get out of an investment. The answer is a driving factor for everything I do. It’s essential when creating content, necessary when developing strategies, and critical when attending events – where everything we bring, do and say needs to be with a return in mind. Are […]
Welcome to the third and final chapter of the Leaseweb SaaS Sessions series, where we examine important choices SaaS suppliers are making in the technology sector. Among them: how to deal with development talent shortages, ways to successfully acquire and retain customers, and the ‘always-on’ infrastructure needed for scaling a SaaS business. In case you missed the first […]
Getting started as a SaaS provider is step one. Improving your market position by expanding your business (nationally and internationally) is step two. What do SaaS companies think about their growth track and what are their considerations? Organic growth Rob Coppen, who founded Yellowtail Group, explains that his company has grown organically, from what was […]
This is the first in our blog series ‘SaaS Sessions,’ which was inspired by a recent roundtable event in which five Dutch SaaS entrepreneurs and I had a discussion and shared insights. In this one, I discuss ambitions for Dutch SaaS companies, the steps for scaling, and expanding overseas. Enjoy! The Netherlands is a country with […]
Between 5th and 7th February, SaaS executives, founders, and entrepreneurs will gather in San Jose, California, for SaaStr Annual 2019, the largest event for the SaaS community. For us, it’s an opportunity to spend a couple days with the best and brightest minds in SaaS, and we’re proud to be a gold sponsor taking part […]
As more and more organizations become familiar with the cloud, they are moving towards buying software as a services (SaaS) based on actual usage. In fact, it is predicted that SaaS will become the dominant software consumption model by 2018. According to Gartner, as this occurs the steep decline in maintenance fees will translate into […]
In a time of economic challenge for many organizations, people often ask me for the recipe for the ‘secret sauce’ of Leaseweb’s great success as a provider of hosting services. How do we manage to continue to rapidly grow our hosting business?