Posts Tagged ‘Partners’
This is the final blog in a five-part series in which Freek Hemminga, LeaseWeb’s Global Channel & Strategic Alliances Manager, looks ahead to the challenges and opportunities for channel partners in the coming year. Here are part 1, 2, 3 and 4.
Every business has to foster good relationships with its customers. But right now, it’s more important than ever for solution providers to pay attention to maintaining strong connections not only with existing customers but with new ones too. That’s because the inevitable transformation from a transaction based business model to a recurring revenue based one takes time. So it’s going to be vital to keep the installed base satisfied during the process because they will be providing the bread and butter funding in the short term. Then, once the recurring business model is established, it will be necessary to build relationships from scratch with new customers who will provide the profits in the long term.