Don’t Let Cyberattacks Bring Down Your Holiday Cheer

The holiday shopping season can make or break an online retailer. By doing things well, you can expect sales to surge and your customer base to grow throughout 2018. Do things poorly and you sacrifice many sales while cultivating a negative image for your brand. And if there’s one thing that can seriously damage your brand’s reputation, […]

4 Ways to Make Sure Your Webshop Stays Open

While global e-commerce sales are predicted to approach $2.5 trillion this year and continue to grow to nearly $4 trillion by 2020, according to a recent eMarketer report, the market remains highly competitive. Nearly 80 percent of new e-commerce sites ultimately fail, and companies need to have a strong understanding of their market, trends, merchandise, platform, and e-commerce […]

The Secret to Shorter Load Times on E-Commerce Sites

E-commerce sales have increased dramatically over the past few years, and the growth continues to accelerate. Between 2015 and 2016, online sales increased almost 16 percent, and e-commerce is expected to continue to grow at rates above 20 percent. For online sellers and developers of e-commerce sites, this means the market will only become more competitive, and […]

5 Ways to Protect Your Company from DDoS Attacks

As an online business, you have the responsibility of ensuring the safety of your customers’ hard-earned money from DDoS attacks. Unfortunately, hackers are making it harder to fulfill that responsibility. Verizon’s 2017 Data Breach Investigations Report found that the e-commerce industry falls victim to cyberattacks more than any other industry. In some cases, hackers are looking to […]

5 Ways to Prepare Your Site for Peaks in Traffic

As an IT professional, you covet page views and unique visitors to your site. But at times of peak traffic, they can be as much of an obstacle as an asset. The popularity of your website can make it the victim of its own success. Target experienced this problem firsthand when it introduced its Lilly Pulitzer […]

3 ways to maximize advertising and website ROI through IaaS

Customers want content delivered instantly. Whether it’s articles & videos or any type of advertising inventory pushed from a Supply-Side Platform (SSP) to a Demand-Side Platform (DSP), Owned Media, or big data being transmitted into a Data Management Platform (DMP) and used for analysis and real-time optimizations, it has to appear on the screen in […]