Online gaming

Meet Us at the World’s Biggest Game Industry Event!

GDCLeaseweb is excited to be returning to the Game Developers Conference (GDC 2018) with an even bigger presence than we had last year. We’re rolling out a 30×10 booth and bringing along our partners from Crytek to help tell the story of how they’re using Leaseweb’s platform to get as close as possible to their users.

Overall, the gaming market continues to surge. For consoles, PCs and even mobile devices, it is a golden age in gaming.

When game developers approach us, they primarily ask for three things: power, rapid scaling, and flexibility. Over the long run, it takes all three to build a stable and cost-effective platform.

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The Right Gaming Server Can Make or Break a Platform

gaming serversWhen it comes to creating a successful gaming platform, it is extremely important to have the proper infrastructure in place. Planning for long-term success is key, making it crucial to focus on utilizing gaming servers that ensure games have the scalability and low-latency they need to stand out in the crowded marketplace.

Choosing the right server for your gaming needs comes down to preference. Some developers prefer running a cloud-based infrastructure, while others choose the computing power equipped with high CPUs and SSDs that dedicated servers have to offer. There are different options available for game developers to choose from, depending on what you are trying to accomplish.

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What It Takes to Stay Relevant in a Gamer’s World

gaming infrastructureNobody ever accused game developers of having an easy job. But over the past decade, more powerful and expensive hardware, as well as social games hosted on smartphones, have upped the ante. The gaming world is larger and more competitive than ever, and the market is evolving constantly.

Nowadays, even really good developers will make games that get passed over or lost in a sea of other options. It’s a global arena, and if you’re not making world-class products, you’re not going to last.

Undeniably, making great games that reach a large audience requires some element of luck. But more than luck, it requires commitment. You have to be dedicated to overcoming the challenges you’ll inevitably encounter, whether you’re an indie or AAA developer.

Today’s most successful developers aren’t the ones who spend the most on production, obtain the most funding, or utilize the best engine — they’re the ones who are relentlessly focused on giving gamers the best experience possible and that requires the right gaming infrastructure.

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Launching a New Game? Make Sure to Use These Technologies

cloud computingGame design is like the virtual Wild West, where anyone with a dream and some courage has a chance to build something great. But you can’t grow an indie game studio on dreams alone; you need the right technology to turn your vision into reality.

 

Cloud computing offers game developers a means of quickly and easily spinning up or down, depending on their circumstances. The technology enables them to respond quickly to unexpected performance demand, which is critical to building a thriving user base.

 

Cloud computing becomes an even bigger asset when it’s paired with dedicated servers. A system built on these technologies working in tandem offers flexibility, customization, and raw performance power.

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LeaseWeb and Citadel games at GDC 2017

GDCAs LeaseWeb USA is revving up to be part of the great success that is the Game Developers Conference (GDC) in San Francisco next week (March 1st through March 3rd), understanding why LeaseWeb is a proud exhibitor is something I’d like to dive into.

For starters, we are excited to share details of LeaseWeb’s services and hosting platform at the largest annual conference of professional video game developers. These gatherings are always an opportunity to have deeper conversations that really focus on the best solutions for their true needs.

We are happy to be bringing a game developer and customer, Citadel Studios, along with us. Citadel is relying on LeaseWeb to host its new game and is also part of the LeaseWeb Startups Program, which provides financial and technical support to high-potential startups that allows them to quickly build and scale their new businesses utilizing LeaseWeb’s Global Hybrid Infrastructure.

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LeaseWeb: A product portfolio that meets online gaming’s many different needs

AdServing_01_FlexibilityBecause gaming companies have so many different performance and scalability requirements for online games, it’s impossible to create a one-size-fits-all infrastructure for them. Different platforms (mobile/tablet, PC and console) and different business models (Pay-to-Play, Free-to-Play, etc) mean that every gaming company has different needs when it comes to technology, scalability and performance. This is why LeaseWeb has a targeted approach towards the gaming industry and offers a full portfolio of tailored solutions in datacenters around the globe to customers including Ubisoft, Capcom, Crytek, Hi-Rez Studios and Creative Assembly. Our approach helps gaming companies balance risks and costs in order to capitalize quickly on a successful game.

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Game Over: Latency, Lag, and Gaming Infrastructure for Developers

AdServing_01_Flexibility

The last few years have seen the rapid rise of e-gaming as a popular sport, thanks to streaming services like Twitch and the growing legions of dedicated fans and players. Popular games like League of Legends and Dota 2 now host massive tournaments that offer substantial rewards for players. In fact, the Dota 2 tournament in 2015 offered a prize of more than $6.5 million to the winning team, a testament to the incredible popularity of online gaming.

The uptick in demand for online gaming creates a challenge for game developers.

Gaming companies have to be able to adjust their infrastructure according to a wide range of variables, accommodate for fluctuation in demand while at the same time delivering content at lightning-fast speeds. In a market where downtime or sluggish performance means ‘game over’ for players and developers alike, gaming companies need to ensure that they offer maximum speed and reliability.

As any gamer will tell you, the most frustrating game play experience is “lag,” the result of high latency in content delivery. A recent study LeaseWeb conducted found that more than half of gamers experience unplanned server outages while playing games, and 84 percent of online gamers have had games freeze or crash on them while in the middle of game play. This kind of experience is a literal deathblow within the game, and can obliterate customer retention as well. Lagging, crashing or freezing is often taken as an indicator of a poorly designed game or carelessness on the part of the developer.

Fortunately, LeaseWeb offers a comprehensive set of solutions that allow game publishers to deliver the best possible experience to their players through an innovative five-part approach.

  • Low latency and high reliability. When every millisecond counts, it’s important for your network to deliver information as quickly as possible. Our network, one of the largest in the world, delivers a 5.5 Tbps bandwidth capacity and a core uptime of 99.9999%, reducing latency by substantial margins for our gaming customers with state of the art regional data centers. With our extensive existing network, which now includes 10 U.S. data centers with our recent acquisition of Ubiquity Hosting, we have points of presence across the country, providing maximum speed and low latency for gamers across the continental United States.
  • Improved performance, increased revenues. Our next-generation Content Delivery Networksdeliver your games at lightning-fast speeds to feed this massive market. And the better the experience, the greater your success.
  • Tailored performance optimization. It’s no secret that different workloads perform better on different architectures. We provide a choice of powerful dedicated serverspublic and private clouds or hybrid solutions to deliver your games in the most efficient way.
  • Scalability that responds to market and usage realities. When a game takes off the surge in demand can be overwhelming. LeaseWeb allows you to scale up or down with demand, deploying new virtual or dedicated servers with ease. This allows you to manage costs effectively by only paying for the infrastructure you need.
  • The agility of a start-up, industry-leading speed and infrastructure. Thanks to our agility and the ability to respond to individual customer needs, we pride ourselves on thinking and operating like a startup while still providing the low latency of many larger service providers. Because our data centers are close to your end users and connected to the global LeaseWeb network, we’re able to provide an advantage for companies that rely on real-time data transmission while offering services that compete or exceed those of even the largest global infrastructure providers.

Together, this approach allows us to deliver high definition, multi-player games globally with the speed and availability required for a seamless gaming experience, and continue delivering that same experience no matter how much demand grows.

You can learn more here or schedule a meeting with LeaseWeb at GDC!

 

Keep on gaming! LeaseWeb helps Sunset Games’ Tank Fighter stay on target with 100% uptime

Sunset Games A guestblog By Shay Hugi, CEO of Sunset Games.

Picture this. You are a tank gunner chasing an elusive enemy. Finally you have them cornered. You take aim to blow them to smithereens… And your screen stutters and freezers. Not good. That’s why we chose LeaseWeb to make sure that does not happen to any of our players.

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Hosting for gaming: Reto-Moto saves 40% on dedicated hosting

Gamescom is currently in full swing, and of course the LeaseWeb gaming experts are present to tell you all about Hosting for Gaming. With that in mind, we thought it would be a good time to showcase one of our esteemed customers, game developer and publisher Reto-Moto.

Reto-Moto is based in Copenhagen, specializing in the creation of innovative online entertainment software. The company was founded in 1997 and instantly created IO Interactive, the joint-venture operation with Nordisk Film which went on to create the multi-million selling Hitman and Freedom Fighters franchises.

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Building your Game Platform

As web gaming is growing, more and more needs to be taken into consideration when designing a new game or platform. This sentiment is underlined by a recent quote from John Carmack: “I can send an IP packet to Europe faster than I can send a pixel to the screen. How f*d up is that?”
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