MarTech

Exciting Trends Poised to Impact the MarTech Industry in 2018

martechMarketing has come a long way from being just a sign outside a shop or ads in the phonebook. Digital marketing and technology now go hand in hand, and “MarTech” is a broad term applied to any major initiatives that rely on the power of technology to realize marketing objectives.

Once hampered by privacy concerns raised from data collection, customer demand for omnichannel personalization has brought about increasingly granular marketing. Technology allows for the collection of an impressive amount of data, but data for its own sake won’t optimize your marketing efforts. In order to reach the next level of marketing performance, you’ll need to use MarTech to unearth and understand the insights buried in that data.

While MarTech is a powerful tool that can make or break your marketing campaign’s performance, it’s also a versatile one that can be utilized in many ways. The following trends around MarTech will prove critical to marketing in 2018:

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