CDN

How Multi-CDN and Hybrid CDNs Further Improve Content Distribution

content distributionIntroduction
Content delivery networks (or CDNs) offer a reliable content distribution system for websites and online video platforms across the world. These systems work to speed up content delivery, such as web pages, videos, games, and even software updates to web users based on their geographic location and performance. There are different types of CDN options, and each offers its own unique solution for IT professionals:

With a single pure-play CDN, you have a single provider using their own network and hardware. These were traditionally designed as hardware-based, with PoPs deployed in geographical locations based on the provider’s preference, often based upon the most economical option and thus, not necessarily the best performing option. Although the single CDNs are marketed and perceived as such, no single CDN provider could give you the best performance everywhere in the world at every point in time. The main benefits of such a solution, in addition to speed (in the specific location where the Point-of Presence are located) are offload from the origin server, security and high availability. Those benefits are highly significant and that’s why this market has been growing continuously for the last twenty years.

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Is Your Website Ready for Holiday Season Traffic?

load timesThe 2017 festive shopping season promises to be one of the biggest ever, particularly for online retailers. Total sales are projected to grow by 16.6 percent over last year, with online sales comprising 11.5 percent of all holiday shopping.

The period before, during, and after the holiday season is a huge sales opportunity for you. But if your e-commerce website is not ready for the influx of traffic, it can be a lost opportunity. Slow load times, broken links, and a poor user experience are unacceptable to shoppers expecting to find greater convenience and selection by going online.

Websites that cannot handle the surge in traffic immediately lose on sales. Worse, they damage the reputation of the brand and disappoint customers who may have otherwise become loyal fans. Optimising your website to accommodate more traffic is a sound goal for both the short and long term, and there are a few great strategies to keep in mind for getting your website ready:

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The Power of HTTP/2 for CDN

http/2HTTP is a protocol that all web developers must familiarize themselves with. It was introduced in 1989 by Sir Timothy John Berners-Lee, which he developed using a single NeXTcube workstation, and it continues to prove reliable for networks with port connection speeds surpassing 10 megabits.

Then, in 2015, the Internet Engineering Task Force released HTTP/2, which quickly rose in popularity as the second most useful internet protocol available. Now, LeaseWeb CDN is using HTTP/2 to deliver the content even faster globally.

What Are Some of the Benefits of HTTP/2?

In short, HTTP/2 is faster and more secure, which is why its adoption happened so quickly. Due to the advanced development of HTTP/2 protocols, concatenation and domain sharding are no longer necessary. And unlike traditional HTTP, HTTP/2 is binary instead of textual. As a result, it’s much easier to send bits/bytes and strings representing numbers due to their more compact structure. Read the rest of this entry »

The Secret to Shorter Load Times on E-Commerce Sites

shorter load timesE-commerce sales have increased dramatically over the past few years, and the growth continues to accelerate. Between 2015 and 2016, online sales increased almost 16 percent, and e-commerce is expected to continue to grow at rates above 20 percent. For online sellers and developers of e-commerce sites, this means the market will only become more competitive, and shorter load times will become more important.

 

Alongside increased sales, internet speeds continue to rise — and so do consumer expectations for online experiences. A measly four-second wait time causes 25 percent of site visitors to abandon a page, and for a site as large as Amazon, a single second of slowdown could cost $1.6 billion. Those numbers are nothing to sneeze at.

 

If your competitors’ sites load faster than yours, you could see your revenue start shifting to them. The effect is multiplied the longer you ignore your slow website, so why wait? The first step is to identify the mistakes that could be slowing down your website, keeping you from shorter load times, and costing you customers and cash. Next, you can take steps to correct them:

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5 Ways to Prepare Your Site for Peaks in Traffic

Peak trafficAs an IT professional, you covet page views and unique visitors to your site. But at times of peak traffic, they can be as much of an obstacle as an asset. The popularity of your website can make it the victim of its own success.

Target experienced this problem firsthand when it introduced its Lilly Pulitzer product line with a torrent of multichannel advertising. Unfortunately, this advertising worked as intended. Customers flooded Target’s website, but it wasn’t quite prepared to handle the stress of that load.

The site never crashed, but it did experience severe lags in performance. At one point, administrators even shut the site down for 15 minutes voluntarily. Worst of all, the customers who did have the patience to wait through slow load times often discovered that products were out of stock or in limited supply. Customers were eager to buy, but Target’s website lacked the resiliency to accommodate peak demand.

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Live Transcoding Made Simple and Easy

In today’s age of livestreaming events and concerts, the numerous and diverse amounts of mobile devices, desktops and TV’s pose a challenge for any content distribution creator.  Julien Lehmann, Product Manager for CDN and Cybersecurity at LeaseWeb previews the new service of live transcoding, a service that simplifies your workflow, that will be launched during IBC 2016 in Amsterdam.

LeaseWeb and Scopic: Building Virtual Bridges with Hybrid Cloud

scopicGuest blog written by Leon Horbach of high-end VR production company Scopic.

In a world that is more characterized by global connectivity than ever before, Cloud hosting providers such as LeaseWeb play vital roles. The seamless transportation of data, in combination with rock-solid security and innovative products, are key factors when making both the private and professional world working smoothly. It was therefore no coincidence that we (Scopic, a high-end virtual reality (VR) production company), teamed up with LeaseWeb in order to accomplish a riveting VR project.

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Harnessing Millions of CDN Statistics With Apollo

cdn graphAt LeaseWeb, our CDN team focuses on delivering ultra-high performance globally for any content while remaining the most competitive player in the field. We process and monitor millions of requests per minute and that level of traffic requires a robust and flexible statistics platform that provide us and our customers with real-time accurate information.

Our previous statistics platform had several issues that didn’t allow us to get the most accurate picture of what was happening. The data was analyzed on the content-serving edge nodes. In order to consume as little resources on these nodes as possible, the data was sampled instead of counting every hit. The result was an approximation rather than an exact number. Another issue was resilience: the old platform had stability issues that might result in inaccuracies. We needed something that was reliable, wouldn’t consume edge-node resources, would record every hit, and would provide instantly precise counts for us and our customers.

Our goals for the new platform were as follows:

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What does your cloud cost?

StartUps_01_CostThird-party cloud solutions offer a truly transformational cost advantages over traditional on-premise hosting – but you’re not going to capture most of them with a rudimentary, “back of the envelope” analysis. That’s the lesson of our latest white paper, “Developing a cloud sourcing strategy: Two steps to calculate the total cost of ownership of your cloud,” which lays out the key steps to take when considering the total cost of ownership (TCO) of a move to the cloud.

For starters, let’s assume your cloud strategy is properly conceived. (If not, contact us now to resolve your first issue.) Using a realistic example in the white paper, we make the case that moving to a cloud-based solution can result in a TCO reduction of between 30 and 60 percent, as long as the solution is focused on “enabling business velocity”:

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How DJ Hardwell uses cloud to get 22,000 fans on stage

AdServing_01_FlexibilityVR is hot hot hot! As the technology is becoming widely available, we see more and more customers picking it up. For example, LeaseWeb recently teamed up with Hardwell – the world’s #1 DJ – and technology partners Littlstar and VBR to pull off the first 360-degree, VR live stream of an EDM performance.

Using our private cloud, CDN, and datacenters in Europe, the U.S. and Asia, the world’s #1 DJ was able to broadcast his show to thousands of viewers in more than 25 countries. LeaseWeb served over 20 Terabytes of total traffic and accommodated 12 gigabit bandwidth spikes.

So we sent a camera team was on-site at the Miami Beach stop of Hardwell’s Revealed tour. Check out the video below to see how it all came together! And afterwards, check our 360-degree tour of one of our data centers!

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