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Leaseweb Hosts Panel to Discuss What GDPR Means for Businesses

GDPR RoundtableThe General Data Protection Regulation (GDPR) is one of the most sweeping corporate regulations introduced in decades.  This law will affect every business worldwide that deals with the personal information of EU residents.  The measure adopted by the European Commission is set to go into effect on May 25, 2018 with the purpose of standardizing rules for the collection, storage, use and protection of data across the European Union.

While the obvious risk of non-compliance is a hefty fine (in the case of GDPR will be 4% of worldwide turnover or €20 million – whichever is higher), the often overlooked risk is a sudden halt of your business operations by the Autoriteit Persoonsgegevens (Dutch Data Protection Authority – DPA).  This was a topic of discussion on April 12 at a roundtable organized by Leaseweb about “What does GDPR mean for your business?” featuring speakers from NetApp, Acronis, Leaseweb, and GDPR expert Brenno de Winter.

A common misconception among small businesses is that the law only applies to large companies or that the enforcement by regulators may be lax towards small shops.  However, according to Brenno de Winter, the Dutch DPA actually hired a task force to verify the compliance of small companies with GDPR.  For example, if you are a business with three employees but handle thousands of files with personally identifiable data, in the scope of GDPR you are considered a large operation.  Additionally, U.S. companies that deal with the data of EU residents also must comply.  The Dutch DPA has the power to shut down business operations and upend entire business processes until compliance with GDPR is achieved.  Such an action could potentially be more financially crippling than a fine. Read the rest of this entry »

Exciting Trends Poised to Impact the MarTech Industry in 2018

martechMarketing has come a long way from being just a sign outside a shop or ads in the phonebook. Digital marketing and technology now go hand in hand, and “MarTech” is a broad term applied to any major initiatives that rely on the power of technology to realize marketing objectives.

Once hampered by privacy concerns raised from data collection, customer demand for omnichannel personalization has brought about increasingly granular marketing. Technology allows for the collection of an impressive amount of data, but data for its own sake won’t optimize your marketing efforts. In order to reach the next level of marketing performance, you’ll need to use MarTech to unearth and understand the insights buried in that data.

While MarTech is a powerful tool that can make or break your marketing campaign’s performance, it’s also a versatile one that can be utilized in many ways. The following trends around MarTech will prove critical to marketing in 2018:

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