Articles by Alexander Kalkman
It’s always fun to take a moment to look back on past successes – both internally and with our customers – and share some of the exciting accomplishments we’ve made as a Leaseweb team. Among the many exciting aspects about working in our industry is the pace of innovation and the challenge of anticipating customer […]
The booth is ready, business cards are printed, and everyone is on their way to the venue. You’re ready to dominate this conference. You know that this time, your brand is going to make a massive impact. Then you step into the conference venue, instantly becoming one of the thousands. Everyone came here with the […]
As a marketer, I am always asking what will we get out of an investment. The answer is a driving factor for everything I do. It’s essential when creating content, necessary when developing strategies, and critical when attending events – where everything we bring, do and say needs to be with a return in mind. Are […]
The General Data Protection Regulation (GDPR) is one of the most sweeping corporate regulations introduced in decades.
Marketing has come a long way from being just a sign outside a shop or ads in the phonebook. Digital marketing and technology now go hand in hand, and “MarTech” is a broad term applied to any major initiatives that rely on the power of technology to realize marketing objectives. Once hampered by privacy concerns […]