Posts Tagged ‘Event sponsoring’
Our TechSummits have been going for a couple of years now. They started small – just a bunch of LeaseWeb guys getting together to talk tech – but last year’s TechSummit Amsterdam marked a turning point. With well over two hundred attendees and some 20 speakers we knew we were on to something big. That’s why we’re expanding the concept. This year there will be multiple TechSummits, in prime locations such as Berlin and Amsterdam, which gives us the opportunity to give something back to the tech community.
Sharing knowledge. Having fun.
LeaseWeb has a huge amount of talent in its ranks. The guys and girls in DevOps, Product Engineering and SysAdmin represent the real heartbeat of the company. Getting and sharing knowledge is a key part of their job and TechSummits provide the perfect forum for this.
In the last few weeks, it seems that everyone has become convinced that the Software-as-a-Service (SaaS) sector is in trouble, thanks to a sudden decline in market valuations of SaaS companies like LinkedIn, Workday and Salesforce.
Those concerns aren’t without merit: In one week, the combined stock values of those three companies plunged by $22 billion, and in the first 9 weeks of 2016, the Bessemer Venture Partners SaaS index (which contains 38 cloud-computing companies) lost a mind-boggling $125 billion in value.
It would be easy to draw the conclusion that the SaaS industry is in the middle of a decline towards obsolescence, but it’s important to remember that the recent struggles of the tech juggernauts represented on the NASDAQ exchange aren’t representative of the industry as a whole.
In fact, a deeper look at the SaaS market reveals a far more positive perspective on the future of the industry. We host a tremendous number of SaaS companies, providing them with the capabilities and infrastructure they need to scale in accordance with market realities, and their numbers are expanding more rapidly than ever before.
LeaseWeb provides powerful hosting infrastructure that is blazingly fast, has maximum uptime and behaves in a reliable manner. This is an essential part of our service, because just like pilots rely on the systems of their aircraft, our customers trust our solutions to work without a fault.
Why do I draw this comparison? Well, LeaseWeb was originally founded by two pilots. Way back in 1997, Con Zwinkels and Laurens Rosenthal flew huge airplanes from one continent to the other. During their free time, they developed a commercial website which eventually evolved into the global hosting provider we know and love today. Now, I’ll save the full company history for another day, but whether it’s steering complex machines through the air or setting up complex machines in data centers, reliable technology has always formed the heart and soul of LeaseWeb.
That’s why we were once again the sponsor of one of Europe’s greatest airshows, the aptly named LeaseWeb Texel Airshow:
Event sponsoring is one of the strategies that companies can follow when they seek to advertise, increase brand awareness and lead generation, or find new employees. Although not always easy to measure, it is a strategy that works. This is probably the reason why so often you see the same companies sponsoring so many different events.
Wow… Just wow… That’s the best description of the LeaseWeb Texel Airshow 2012. LeaseWeb was the proud head sponsor of this unique event, which took place on the 28th of July on the island of Texel, the Netherlands. We had been working like mad men (and women) in the weeks leading up to day of the show, designing t-shirts, ordering fifteen thousand miniature versions of the LeaseWeb Extra 330LT, and doing quite a bit of PR-activity to attract attention to the event. We also invited many customers and partners to enjoy the spectacle with us. And, of course, all our employees were welcome too, whether they worked in our Dutch, German or American offices.
Things are heating up for the LeaseWeb Texel Airshow on the 28th of July! While it’s still more than a month away, we’re quite busy making all the arrangements for our guests, making sure they’ll have a wonderful experience. Here’s a quick overview of what to expect on that summer day and how you can win a VIP treatment as a guest of LeaseWeb.