Posts Tagged ‘business development’

Attention solution providers: don’t get lost in the cloud

cloud2A little while back I attended the Cloud Partners conference in Chicago. One of most striking things I heard was in a keynote session delivered by Tiffani Bova from Gartner. She stated that cloud adoption slowed down! And this was not because of lack of end-user demand. Instead, it was due to solution providers (SPs) not transforming their business fast enough to fit the cloud era and unlock its market potential.

It’s a shame, really – considering the revenues they can generate from cloud. A recent study by AMI_Partners showed that SPs with moderate to low growth rate in the U.S. obtain only a third of their revenues from cloud. At the same time, SPs with a high growth rate enjoy half of their revenues from cloud.

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Customer segmentation at LeaseWeb

We have been segmenting our customer base for quite a while now. Why? Well, with over 15,000 customers and a growth rate of 45% year over year, we wanted to create a system that helps us continuously learn about market demands and our customer’s business priorities. There are many reasons why this is important to us, but let me try to formulate a few of them:

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LeaseWeb storms WorldHostingDays 2011 at the Europa Park in Germany with a whirl wind of Business Development

13 white shirts with the orange and blue LeaseWeb logo seamlessly integrated into the crowd at WHD, all looking to extend their networks, uncover interesting talks, discover partnership opportunities and learn about industry trends.

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LeaseWeb on Twitter

"Data beyond boarders - Reliable Cloud Hosting in a changing world" at Cloud Expo Europe. Leaseweb experts will be at booth C1650 to help with your hosting needs lsw.to/l7t

test Twitter Media - "Data beyond boarders - Reliable Cloud Hosting in a changing world" at Cloud Expo Europe. Leaseweb experts will be at booth C1650 to help with your hosting needs https://t.co/S8jPiyODAJ https://t.co/ElQlV81Kfp

Don't miss Hagen Rother explain how it’s possible even for small start ups to run on bare metal and how to stay away from vendor lock in! Sign up today! lsw.to/l73 #Berlin #Meetup #Infrastructure #Growth

test Twitter Media - Don't miss Hagen Rother explain how it’s possible even for small start ups to run on bare metal and how to stay away from vendor lock in! Sign up today! https://t.co/b4bfQVnShb #Berlin #Meetup  #Infrastructure #Growth https://t.co/H1k6iVqyTR

Berlin E-Commerce Expo is filled with more than 3000 attendees from B2B to B2C industries! Get your FREE ticket and meet us at booth C12. Sign up to take part: lsw.to/l7V #ecommexpo #Berlin #Networking

test Twitter Media - Berlin E-Commerce Expo is filled with more than 3000 attendees from B2B to B2C industries! Get your FREE ticket and meet us at booth C12. Sign up to take part: https://t.co/0UrdIIATlo #ecommexpo #Berlin #Networking https://t.co/iVM09FUddL

Special offer for visitors when you book an appointment! - Available only during #EXPO! Book now! lsw.to/l7V #Berlin #E-Commerce

test Twitter Media - Special offer for visitors when you book an appointment! - Available only during #EXPO! Book now! https://t.co/0UrdIIATlo #Berlin #E-Commerce https://t.co/PJcbUYwEoe