Posts Tagged ‘business development’

Attention solution providers: don’t get lost in the cloud

cloud2A little while back I attended the Cloud Partners conference in Chicago. One of most striking things I heard was in a keynote session delivered by Tiffani Bova from Gartner. She stated that cloud adoption slowed down! And this was not because of lack of end-user demand. Instead, it was due to solution providers (SPs) not transforming their business fast enough to fit the cloud era and unlock its market potential.

It’s a shame, really – considering the revenues they can generate from cloud. A recent study by AMI_Partners showed that SPs with moderate to low growth rate in the U.S. obtain only a third of their revenues from cloud. At the same time, SPs with a high growth rate enjoy half of their revenues from cloud.

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Customer segmentation at LeaseWeb

We have been segmenting our customer base for quite a while now. Why? Well, with over 15,000 customers and a growth rate of 45% year over year, we wanted to create a system that helps us continuously learn about market demands and our customer’s business priorities. There are many reasons why this is important to us, but let me try to formulate a few of them:

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LeaseWeb storms WorldHostingDays 2011 at the Europa Park in Germany with a whirl wind of Business Development

13 white shirts with the orange and blue LeaseWeb logo seamlessly integrated into the crowd at WHD, all looking to extend their networks, uncover interesting talks, discover partnership opportunities and learn about industry trends.

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LeaseWeb on Twitter

Stay tuned all week for more facts! lsw.to/lyA

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Sign up to SiGMA17 and stop by! Get your tickets now lsw.to/lkd

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Don't miss out! SEE the Cloud is on November 16. Find out more and sign up at lsw.to/lkm @TOPdesk

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"Azure Stack addresses the market for private cloud services with public cloud capabilities" @Microsoft Azure Stack lsw.to/lkq

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