Online video

How DJ Hardwell uses cloud to get 22,000 fans on stage

AdServing_01_FlexibilityVR is hot hot hot! As the technology is becoming widely available, we see more and more customers picking it up. For example, LeaseWeb recently teamed up with Hardwell – the world’s #1 DJ – and technology partners Littlstar and VBR to pull off the first 360-degree, VR live stream of an EDM performance.

Using our private cloud, CDN, and datacenters in Europe, the U.S. and Asia, the world’s #1 DJ was able to broadcast his show to thousands of viewers in more than 25 countries. LeaseWeb served over 20 Terabytes of total traffic and accommodated 12 gigabit bandwidth spikes.

So we sent a camera team was on-site at the Miami Beach stop of Hardwell’s Revealed tour. Check out the video below to see how it all came together! And afterwards, check our 360-degree tour of one of our data centers!

3 ways to maximize advertising and website ROI through IaaS

AdServing_02_DeliveryCustomers want content delivered instantly. Whether it’s articles & videos or any type of advertising inventory pushed from a Supply-Side Platform (SSP) to a Demand-Side Platform (DSP), Owned Media, or big data being transmitted into a Data Management Platform (DMP) and used for analysis and real-time optimizations, it has to appear on the screen in milliseconds. Slow websites decrease conversion rates and that costs money.

A strong infrastructure provider can resolve these challenges:

  1. Ad viewability (Billable Impressions/Page Load Time/SEO)
  2. Page speed (Ad Deliverability/UX/SEO)
  3. Data access (Efficiency/Relevancy)

It is achieved as follows: Read the rest of this entry »

Sneaky P2P tactics with video delivery

LSW_InfographicHello LeaseWeb Blog readers, Lawton Cheney here, writing to you this month about the debatable practice of peer-delivery (P2P) distribution applications in the online video streaming market.

Yes, I said peer-to-peer. And no, we are not going to “party like it’s 1999” with Napster. What we have for a quick discussion here, is an Internet distribution dynamic that we have seen on the Internet before, but with a twist as seen today in the VOD (video on demand) and OTT (over-the-top streaming) marketplaces. If Internet technology and/or a little bit of ethical business practice are things you like to read about – please carry on.

One trend that we are noticing (one that I find questionable practice) in the streaming market is that some platforms are implementing a “peer-to-peer” solution whereby the end-user (i.e. the end-user’s computer, tablet, etc., and upload link to the Internet) is being utilized by some video players to serve and deliver to other end-user customers located within close geographical proximity of the initial end-user.

Read the rest of this entry »

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