Back in the early days of hosting it was quite common to see organizations struggle with trying to use a one-size-fits all computing or storage service for a range of applications. We’ve definitely come a long way since then, but I’m still surprised how often this generalist approach is repeated today.
IT and business units have access to a broad range of hosting technology – including on-premises equipment, public cloud VPSs, private clouds and “bare metal” or dedicated servers – however, not enough thought is given to the fit between the application and the platform.
A “cloud-first” policy seems to be resonating well among many IT and business leaders, who initially take this approach because it is viewed as best practice within a modern IT architecture. However this can quickly result in cost overruns and poorly performing applications. In fact, many companies leaning towards cloud-first can actually benefit more from a hybrid cloud strategy.
The beauty of a hybrid cloud strategy and architecture is that it forces you to think about how to optimize your applications on different infrastructure options. Hybrid also provides the opportunity to take advantage of other cloud services like content delivery networks (CDN) and managed security services.
Over the course of the past few years I have had an increasing number of discussions with customers and prospects, who already have hosting infrastructure but are considering moving to a real IaaS solution based on a monthly subscription fee. In most cases these customers, who are often in the SaaS industry or offer professional IT services, are interested in moving from on premise or colocation to cloud (virtualized cloud solutions), usually a private cloud due to legal, security, or performance restrictions. The intention of this change is to reduce costs and free up time to focus on their core business.
Customers looking to make the move to the cloud usually either still have racks in the basement of their office, or infrastructure hosted in a data center where the customer rents one or more colocation racks. In both cases, it is possible to make a solid business case for the shift, even it means that the infrastructure needs to be moved from the office to a data center, or from one data center to another that offers hosted services.
To make a strategic move from colocation to cloud, it’s important to have a solid business case. What always surprises me is that the first version of the business case, often only accounts for the CAPEX of the hardware, the cost for rack space, and the cost for internet traffic. As I have learned from working with hundreds of companies, this isn’t enough. To draw up a fully developed business case you need to consider the following points:
As LeaseWeb USA is revving up to be part of the great success that is the Game Developers Conference (GDC) in San Francisco next week (March 1st through March 3rd), understanding why LeaseWeb is a proud exhibitor is something I’d like to dive into.
For starters, we are excited to share details of LeaseWeb’s services and hosting platform at the largest annual conference of professional video game developers. These gatherings are always an opportunity to have deeper conversations that really focus on the best solutions for their true needs.
We are happy to be bringing a game developer and customer, Citadel Studios, along with us. Citadel is relying on LeaseWeb to host its new game and is also part of the LeaseWeb Startups Program, which provides financial and technical support to high-potential startups that allows them to quickly build and scale their new businesses utilizing LeaseWeb’s Global Hybrid Infrastructure.
When I was younger, I had always envisioned a career in the hospitality industry: luxury hotels, fine dining, and amazing locations where I would be the host to welcome guests. Little did I know 6 years ago that ‘hosting’ could have a completely different meaning.
After high school, I started my education with an MBO+ education in Amsterdam in hospitality management. Afterwards, I followed the ‘Fast Track’ bachelor curriculum at Hotelschool The Hague. And Just last week, I received my Master of Science in Management from the Nyenrode Business University where I was proudly 4th in my class. Over the course of my education I developed an interest in marketing. To me, marketing aim to influence consumer behavior in such a way that win-win situations are created. Ultimately, I see marketing as the department where I can help achieve goals and celebrate successes.
During the final steps of my master’s degree, I came in contact with LeaseWeb through a Facebook post where an internship with the marketing team was advertised. Even though my understanding of ‘hosting’ had been completely different, the position was interesting enough to contact a fellow Nyenrodian currently at the company. In September 2016 I was welcomed to LeaseWeb as an intern and instantly given my own responsibilities.
Rebalancing is something that many of us are familiar with in terms of our personal finances. We regularly keep track of our accounts and spend time considering the right investment mix – stocks, bonds, mutual funds – based on economic conditions, past performance, and current needs. While we rightly attend to rebalancing our finances on a regular basis, it is important to think about it in other areas as well. One of these is Cloud Workloads.
As you gain insight into actual versus planned spending and a better understanding of your upcoming capacity plans and performance needs, it is important to look at your current needs and set about rebalancing your workloads in order to optimize both cost and performance.
While AWS has grown rapidly and occupies a dominant place in the market, many organizations have found that they need to rebalance their workloads to fit their evolving requirements. This rebalancing often means moving workloads from AWS back to either an on-premise computing (hybrid IT) environment or to a new hosting provider. Key reasons this occurs include:
LeaseWeb USA will be the only hosting company in attendance at this year’s SaaStr Annual in San Francisco. The young conference, led by veteran SaaS investor Jason Lemkin, has already grown to more than 250 speakers and 10,000 attendees in just its third year.
This year’s theme – “Scale Together” – fits so well with LeaseWeb that it could almost serve as an alternate company tagline about the way we work with our customers.
LeaseWeb has been hosting Internet companies for almost 20 years. We’ve worked with companies of all sizes including many young companies that have grown exponentially over the years using our hosting platforms. Because of this, we have a deep understanding both the potential and pitfalls of rapid growth.
At conference booth 20, we’re looking forward to talking about a few key issues that virtually all SaaS companies eventually must tackle:
Distributed denial of service (DDoS) attacks have become a part of having a presence on the web. While the question used to be if you will be attacked, today it is only a matter of when. Because of this, it is more important than ever to have a defense strategy in place. But, for all the media coverage and attention any DDoS attack may receive, their purpose and how to best defend against them are not always well understood.
According to the 2016 Verizon data breach incident report (DBIR), DDoS and web app attacks have increased substantially over the last year. Successful data breaches of web app attacks where data was stolen increased from 7% to 40% with targeted data including:
- Credit card data
- Personal information
- Financial credentials
If you want to ensure that your business is ready for a DDoS attack there are a number of best practices you should keep in mind. What follow are 5 recommendations from our 10 years of experience managing over 80,000 servers. If you want an even more in depth overview, as well 5 more recommendations, you can download the full white paper here.
‘’A journey of a thousand miles begins with a single step’’ – Laozi
Since deciding to study Trade Management Asia at Amsterdam University of Applied Sciences in 2011, it has been my dream to live and work in Asia. When I graduated in 2015 I set out to turn this dream into a reality. Luckily, my journey of a thousand miles, or in this case 6,519.41 miles from Amsterdam to Singapore, started at LeaseWeb.
In September 2015, I was hired by LeaseWeb Netherlands as an Inside Sales Representative (ISR). I hadn’t until that point thought about working in the hosting industry, but sometime fate has a funny way of putting us in exactly the right place. The hosting industry is booming, interesting, and full of opportunities. As an ISR, my main task was to call existing customers and potential new businesses to create new and expand existing relationships. This experience provided me with the basis, or the infrastructure, for a deep understanding of the industry. Working in inside sales teaches you a considerable amount about the industry, customers, and, of course, the products and company itself. It also helps you to become persistent, and to quickly learn from and keep growing after failures.
We’ve been using private cloud and CDN services to help one of the world’s best DJs to reach fans in ever more creative ways. Be one of the first to watch this video and see what DJ Hardwell really thinks of the support he’s got from LeaseWeb.
We are currently getting ready for some interesting sessions at Cloud Expo Europe and Cloud Security Expo. This will take place in Paris on 29 – 30 November. If you are attending the conference, it will be great if you can stop by the LeaseWeb stand (D40). Our engineers will be happy to discuss with you about migration to the cloud or how hybrid cloud fits your business needs.
We are also hosting the following two sessions:
Date and Time: Tuesday, 29 November 2016, 10:40 A.M.– 11:05 A.M.
Presenter: Julien Lehmann, Product Manager at LeaseWeb will address critical technical issues in combatting DDoS attacks. This session will take place at the Cloud Security Service Providers Theatre/Risk Compliance and Governance Theatre.
Date and Time: Wednesday, 30 November 2016, 10:10 A.M. – 10:35 A.M.
Presenter: Robert van der Meulen, Technical Evangelist at LeaseWeb, will discuss about Hybrid Clouds combine various types of infrastructure, allowing you to optimize them for specific workloads. This session will take place at the International Theatre.
If you do not have a ticket yet, you can get your free ticket here to access the Cloud Expo Europe and Cloud Security Expo locations. Hope to meet you there.