When I was younger, I had always envisioned a career in the hospitality industry: luxury hotels, fine dining, and amazing locations where I would be the host to welcome guests. Little did I know 6 years ago that ‘hosting’ could have a completely different meaning.
After high school, I started my education with an MBO+ education in Amsterdam in hospitality management. Afterwards, I followed the ‘Fast Track’ bachelor curriculum at Hotelschool The Hague. And Just last week, I received my Master of Science in Management from the Nyenrode Business University where I was proudly 4th in my class. Over the course of my education I developed an interest in marketing. To me, marketing aim to influence consumer behavior in such a way that win-win situations are created. Ultimately, I see marketing as the department where I can help achieve goals and celebrate successes.
During the final steps of my master’s degree, I came in contact with LeaseWeb through a Facebook post where an internship with the marketing team was advertised. Even though my understanding of ‘hosting’ had been completely different, the position was interesting enough to contact a fellow Nyenrodian currently at the company. In September 2016 I was welcomed to LeaseWeb as an intern and instantly given my own responsibilities.
Rebalancing is something that many of us are familiar with in terms of our personal finances. We regularly keep track of our accounts and spend time considering the right investment mix – stocks, bonds, mutual funds – based on economic conditions, past performance, and current needs. While we rightly attend to rebalancing our finances on a regular basis, it is important to think about it in other areas as well. One of these is Cloud Workloads.
As you gain insight into actual versus planned spending and a better understanding of your upcoming capacity plans and performance needs, it is important to look at your current needs and set about rebalancing your workloads in order to optimize both cost and performance.
While AWS has grown rapidly and occupies a dominant place in the market, many organizations have found that they need to rebalance their workloads to fit their evolving requirements. This rebalancing often means moving workloads from AWS back to either an on-premise computing (hybrid IT) environment or to a new hosting provider. Key reasons this occurs include:
LeaseWeb USA will be the only hosting company in attendance at this year’s SaaStr Annual in San Francisco. The young conference, led by veteran SaaS investor Jason Lemkin, has already grown to more than 250 speakers and 10,000 attendees in just its third year.
This year’s theme – “Scale Together” – fits so well with LeaseWeb that it could almost serve as an alternate company tagline about the way we work with our customers.
LeaseWeb has been hosting Internet companies for almost 20 years. We’ve worked with companies of all sizes including many young companies that have grown exponentially over the years using our hosting platforms. Because of this, we have a deep understanding both the potential and pitfalls of rapid growth.
At conference booth 20, we’re looking forward to talking about a few key issues that virtually all SaaS companies eventually must tackle:
Distributed denial of service (DDoS) attacks have become a part of having a presence on the web. While the question used to be if you will be attacked, today it is only a matter of when. Because of this, it is more important than ever to have a defense strategy in place. But, for all the media coverage and attention any DDoS attack may receive, their purpose and how to best defend against them are not always well understood.
According to the 2016 Verizon data breach incident report (DBIR), DDoS and web app attacks have increased substantially over the last year. Successful data breaches of web app attacks where data was stolen increased from 7% to 40% with targeted data including:
- Credit card data
- Personal information
- Financial credentials
If you want to ensure that your business is ready for a DDoS attack there are a number of best practices you should keep in mind. What follow are 5 recommendations from our 10 years of experience managing over 80,000 servers. If you want an even more in depth overview, as well 5 more recommendations, you can download the full white paper here.
‘’A journey of a thousand miles begins with a single step’’ – Laozi
Since deciding to study Trade Management Asia at Amsterdam University of Applied Sciences in 2011, it has been my dream to live and work in Asia. When I graduated in 2015 I set out to turn this dream into a reality. Luckily, my journey of a thousand miles, or in this case 6,519.41 miles from Amsterdam to Singapore, started at LeaseWeb.
In September 2015, I was hired by LeaseWeb Netherlands as an Inside Sales Representative (ISR). I hadn’t until that point thought about working in the hosting industry, but sometime fate has a funny way of putting us in exactly the right place. The hosting industry is booming, interesting, and full of opportunities. As an ISR, my main task was to call existing customers and potential new businesses to create new and expand existing relationships. This experience provided me with the basis, or the infrastructure, for a deep understanding of the industry. Working in inside sales teaches you a considerable amount about the industry, customers, and, of course, the products and company itself. It also helps you to become persistent, and to quickly learn from and keep growing after failures.
We’ve been using private cloud and CDN services to help one of the world’s best DJs to reach fans in ever more creative ways. Be one of the first to watch this video and see what DJ Hardwell really thinks of the support he’s got from LeaseWeb.
We are currently getting ready for some interesting sessions at Cloud Expo Europe and Cloud Security Expo. This will take place in Paris on 29 – 30 November. If you are attending the conference, it will be great if you can stop by the LeaseWeb stand (D40). Our engineers will be happy to discuss with you about migration to the cloud or how hybrid cloud fits your business needs.
We are also hosting the following two sessions:
Date and Time: Tuesday, 29 November 2016, 10:40 A.M.– 11:05 A.M.
Presenter: Julien Lehmann, Product Manager at LeaseWeb will address critical technical issues in combatting DDoS attacks. This session will take place at the Cloud Security Service Providers Theatre/Risk Compliance and Governance Theatre.
Date and Time: Wednesday, 30 November 2016, 10:10 A.M. – 10:35 A.M.
Presenter: Robert van der Meulen, Technical Evangelist at LeaseWeb, will discuss about Hybrid Clouds combine various types of infrastructure, allowing you to optimize them for specific workloads. This session will take place at the International Theatre.
If you do not have a ticket yet, you can get your free ticket here to access the Cloud Expo Europe and Cloud Security Expo locations. Hope to meet you there.
We are happy to announce that we have started a strategic partnership with Northwave to offer clients advanced managed security services. LeaseWeb clients are now able to put their IT environments under the permanent protection of the Northwave Computer Emergency Response Team (CERT).
The partnership is set up to guide and advise LeaseWeb customers on all security related topics.
The new security services are delivered as a tailor made extension to the Leaseweb Private Cloud, Dedicated Hosting and co-location services and available December 1st 2016.
For more details, read our press release here.
Along with NetApp, we have hosted a round table discussion around “Data Privacy and Data Sovereignty: the challenges in the Cloud”.
Special guest speaker for the evening was Sheila FitzPatrick – Global Data Governance Counsel and Chief Privacy Officer at NetApp.
Sheila is one of the world’s leading experts in data privacy laws and works closely with the US Government, Council of the European Union, country-specific data protection agencies in Europe, Asia/Pacific, and America, as well as, National Works Councils, European Works Councils and Law Enforcement Agencies. She provides expertise and hands-on experience in the areas of global data protection compliance, data sovereignty, cybersecurity regulations and obligations, legal issues associated with cloud computing and big data, data breach compliance and management, and records management.
Data privacy is one of the hottest topics in all industries across the globe. Understanding the critical diligence from a data privacy and sovereignty perspective (as opposed to security) will help mitigate the risks as you embark on a cloud journey.
We would like to thank to all the attendees for their valuable contribution to the discussion. Here is where you can read more about the outcome.
LeaseWeb USA CEO Lex Boost recently talked about the “lease vs. buy” technology decision for SMBs with Telecom Reseller’s Doug Green. The two discussed the hidden costs and hassles of owning equipment, potential security concerns, as well as what sets LeaseWeb apart from the competition .
As Boost says frequently, “If you’re not in the hardware business, don’t be in the hardware business.” Owning equipment tags you with all the associated costs and repairs as the equipment ages. At some point, equipment will fail, becoming a very costly fix. Leasing places all those costs on the hosting company’s side. You’re buying service not servers.
Off-premise hosted equipment also can increase the security of the data you hold. You’re less vulnerable to disasters – natural or not. And it can be challenging to prevent hacks when that’s not your primary, everyday focus.
Hosting providers can also ensure compliance with all applicable regulatory requirements, such as HIPAA in the U.S. or similar frameworks across the world.
Leasing also allows companies to rapidly scale-up service when demand increases. Purchasing and setting up new hardware takes time, and while you’re working on the set-up, you could be losing customers while your current servers are overloaded. When you partner with a provider, you can easily scale up your infrastructure, whether you’re using cloud, a CDN or good old fashioned dedicated servers. This way you won’t lose business unnecessarily.
Lastly, the right leasing company is more than just an infrastructure vendor, but rather a trusted advisor that can help companies select the best services for their specific needs. If you’d like to learn more about how LeaseWeb can help, we’d love to start a conversation.
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