As LeaseWeb USA is revving up to be part of the great success that is the Game Developers Conference (GDC) in San Francisco next week (March 1st through March 3rd), understanding why LeaseWeb is a proud exhibitor is something I’d like to dive into.
For starters, we are excited to share details of LeaseWeb’s services and hosting platform at the largest annual conference of professional video game developers. These gatherings are always an opportunity to have deeper conversations that really focus on the best solutions for their true needs.
We are happy to be bringing a game developer and customer, Citadel Studios, along with us. Citadel is relying on LeaseWeb to host its new game and is also part of the LeaseWeb Startups Program, which provides financial and technical support to high-potential startups that allows them to quickly build and scale their new businesses utilizing LeaseWeb’s Global Hybrid Infrastructure.
LeaseWeb USA will be the only hosting company in attendance at this year’s SaaStr Annual in San Francisco. The young conference, led by veteran SaaS investor Jason Lemkin, has already grown to more than 250 speakers and 10,000 attendees in just its third year.
This year’s theme – “Scale Together” – fits so well with LeaseWeb that it could almost serve as an alternate company tagline about the way we work with our customers.
LeaseWeb has been hosting Internet companies for almost 20 years. We’ve worked with companies of all sizes including many young companies that have grown exponentially over the years using our hosting platforms. Because of this, we have a deep understanding both the potential and pitfalls of rapid growth.
At conference booth 20, we’re looking forward to talking about a few key issues that virtually all SaaS companies eventually must tackle:
LeaseWeb USA CEO Lex Boost recently talked about the “lease vs. buy” technology decision for SMBs with Telecom Reseller’s Doug Green. The two discussed the hidden costs and hassles of owning equipment, potential security concerns, as well as what sets LeaseWeb apart from the competition .
As Boost says frequently, “If you’re not in the hardware business, don’t be in the hardware business.” Owning equipment tags you with all the associated costs and repairs as the equipment ages. At some point, equipment will fail, becoming a very costly fix. Leasing places all those costs on the hosting company’s side. You’re buying service not servers.
Off-premise hosted equipment also can increase the security of the data you hold. You’re less vulnerable to disasters – natural or not. And it can be challenging to prevent hacks when that’s not your primary, everyday focus.
Hosting providers can also ensure compliance with all applicable regulatory requirements, such as HIPAA in the U.S. or similar frameworks across the world.
Leasing also allows companies to rapidly scale-up service when demand increases. Purchasing and setting up new hardware takes time, and while you’re working on the set-up, you could be losing customers while your current servers are overloaded. When you partner with a provider, you can easily scale up your infrastructure, whether you’re using cloud, a CDN or good old fashioned dedicated servers. This way you won’t lose business unnecessarily.
Lastly, the right leasing company is more than just an infrastructure vendor, but rather a trusted advisor that can help companies select the best services for their specific needs. If you’d like to learn more about how LeaseWeb can help, we’d love to start a conversation.
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In a study released this week by the Ponemon Institute, a U.S. privacy research group, almost 90 percent of surveyed healthcare organizations reported they had at least one data breach involving patient data in the last two years; 45 percent reported more than five breaches.
Healthcare records are a prime target for hackers because they are such a rich source of information. Stolen credit card numbers expire quickly once the patterns of misuse are discovered. Personal identity information is far more persistent.
The last few years have seen the rapid rise of e-gaming as a popular sport, thanks to streaming services like Twitch and the growing legions of dedicated fans and players. Popular games like League of Legends and Dota 2 now host massive tournaments that offer substantial rewards for players. In fact, the Dota 2 tournament in 2015 offered a prize of more than $6.5 million to the winning team, a testament to the incredible popularity of online gaming.
The uptick in demand for online gaming creates a challenge for game developers.
Gaming companies have to be able to adjust their infrastructure according to a wide range of variables, accommodate for fluctuation in demand while at the same time delivering content at lightning-fast speeds. In a market where downtime or sluggish performance means ‘game over’ for players and developers alike, gaming companies need to ensure that they offer maximum speed and reliability.
As any gamer will tell you, the most frustrating game play experience is “lag,” the result of high latency in content delivery. A recent study LeaseWeb conducted found that more than half of gamers experience unplanned server outages while playing games, and 84 percent of online gamers have had games freeze or crash on them while in the middle of game play. This kind of experience is a literal deathblow within the game, and can obliterate customer retention as well. Lagging, crashing or freezing is often taken as an indicator of a poorly designed game or carelessness on the part of the developer.
Fortunately, LeaseWeb offers a comprehensive set of solutions that allow game publishers to deliver the best possible experience to their players through an innovative five-part approach.
- Low latency and high reliability. When every millisecond counts, it’s important for your network to deliver information as quickly as possible. Our network, one of the largest in the world, delivers a 5.5 Tbps bandwidth capacity and a core uptime of 99.9999%, reducing latency by substantial margins for our gaming customers with state of the art regional data centers. With our extensive existing network, which now includes 10 U.S. data centers with our recent acquisition of Ubiquity Hosting, we have points of presence across the country, providing maximum speed and low latency for gamers across the continental United States.
- Improved performance, increased revenues. Our next-generation Content Delivery Networksdeliver your games at lightning-fast speeds to feed this massive market. And the better the experience, the greater your success.
- Tailored performance optimization. It’s no secret that different workloads perform better on different architectures. We provide a choice of powerful dedicated servers, public and private clouds or hybrid solutions to deliver your games in the most efficient way.
- Scalability that responds to market and usage realities. When a game takes off the surge in demand can be overwhelming. LeaseWeb allows you to scale up or down with demand, deploying new virtual or dedicated servers with ease. This allows you to manage costs effectively by only paying for the infrastructure you need.
- The agility of a start-up, industry-leading speed and infrastructure. Thanks to our agility and the ability to respond to individual customer needs, we pride ourselves on thinking and operating like a startup while still providing the low latency of many larger service providers. Because our data centers are close to your end users and connected to the global LeaseWeb network, we’re able to provide an advantage for companies that rely on real-time data transmission while offering services that compete or exceed those of even the largest global infrastructure providers.
Together, this approach allows us to deliver high definition, multi-player games globally with the speed and availability required for a seamless gaming experience, and continue delivering that same experience no matter how much demand grows.
In the last few weeks, it seems that everyone has become convinced that the Software-as-a-Service (SaaS) sector is in trouble, thanks to a sudden decline in market valuations of SaaS companies like LinkedIn, Workday and Salesforce.
Those concerns aren’t without merit: In one week, the combined stock values of those three companies plunged by $22 billion, and in the first 9 weeks of 2016, the Bessemer Venture Partners SaaS index (which contains 38 cloud-computing companies) lost a mind-boggling $125 billion in value.
It would be easy to draw the conclusion that the SaaS industry is in the middle of a decline towards obsolescence, but it’s important to remember that the recent struggles of the tech juggernauts represented on the NASDAQ exchange aren’t representative of the industry as a whole.
In fact, a deeper look at the SaaS market reveals a far more positive perspective on the future of the industry. We host a tremendous number of SaaS companies, providing them with the capabilities and infrastructure they need to scale in accordance with market realities, and their numbers are expanding more rapidly than ever before.
After my previous blog last month we were still looking out for any news about solutions for the Safe Harbor invalidation. Since the press release of the EU US Privacy Shield, announced by the European Commission on February 2, 2016, we have seen many press articles and numerous links. So here is our update and recap on the timing of the EU US Privacy Shield and alternative solutions offered by LeaseWeb.
Over the last few years, cloud-based business solutions have fundamentally changed the way we do business on nearly every level, offering unprecedented mobility, accessibility and storage. The global business landscape still presents challenges, however, as businesses learn how to integrate current systems and harness the power of the cloud to its fullest capacity.
At LeaseWeb, we know that businesses experience a wide variety of triumphs and trials when it comes to managing resources and scaling to demand. That’s why we’re going beyond just the “good” in this blog post and talking about what we’ve seen our customers really experience.
In my role as a Product Manager at LeaseWeb, I constantly interact with our customers to find out how we can improve our products to fit their needs better. Quite often, I receive requests from customers for faster processors or even GPUs to accelerate their hosting platform.