Hybrid Cloud

4 Ways to Make Sure Your Webshop Stays Open

e-commerce hostingWhile global e-commerce sales are predicted to approach $2.5 trillion this year and continue to grow to nearly $4 trillion by 2020, according to a recent eMarketer report, the market remains highly competitive.

Nearly 80 percent of new e-commerce sites ultimately fail, and companies need to have a strong understanding of their market, trends, merchandise, platform, and e-commerce hosting if they want to be among the minority of sites that succeeds.

Most importantly, though, new sellers must understand their customers. More than any other factor, knowing your customer is what will allow you to deliver a first-class online experience.

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From Hyperscale to Open Options: Preparing for Hybrid Cloud with Microsoft Azure Stack

Microsoft Azure StackFollowing the recent announcement of our Azure Stack Beta program, we spoke with LeaseWeb’s Technical Evangelist Robert van der Meulen about how Azure Stack will usher in a new era in hybrid cloud computing. Today’s cloud adopters will see many benefits by developing a hybrid cloud strategy that combines the features of both open cloud providers like LeaseWeb and hyperscalers like Microsoft’s Azure.

Why is LeaseWeb offering Azure Stack Beta (ASDK) and what is the demand from customers like?

It helps IT teams to experience in practice what kind of services Azure Stack brings, and how they fit in their existing and planned landscapes. Particularly it shows how public cloud-like services can be available in the trusted environment of a private cloud, or hosted data center. Azure Stack addresses the market for private cloud services with public cloud capabilities. The ASDK opens that environment up without the large up-front investment, and gives IT teams the capability to validate that their solution will work in a private Azure Stack setup.

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The Secret to Shorter Load Times on E-Commerce Sites

shorter load timesE-commerce sales have increased dramatically over the past few years, and the growth continues to accelerate. Between 2015 and 2016, online sales increased almost 16 percent, and e-commerce is expected to continue to grow at rates above 20 percent. For online sellers and developers of e-commerce sites, this means the market will only become more competitive, and shorter load times will become more important.

 

Alongside increased sales, internet speeds continue to rise — and so do consumer expectations for online experiences. A measly four-second wait time causes 25 percent of site visitors to abandon a page, and for a site as large as Amazon, a single second of slowdown could cost $1.6 billion. Those numbers are nothing to sneeze at.

 

If your competitors’ sites load faster than yours, you could see your revenue start shifting to them. The effect is multiplied the longer you ignore your slow website, so why wait? The first step is to identify the mistakes that could be slowing down your website, keeping you from shorter load times, and costing you customers and cash. Next, you can take steps to correct them:

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How to Choose the Right SaaS Hosting Provider

SaaS HostingOver the past decade, SaaS has grown to be the primary service delivery model for companies across all industries, and according to a recent Gartner report, over 70 percent of companies utilize the model. While that same report forecasts slower growth in the SaaS market over the next few years, it predicts that among all global cloud services, only Infrastructure as a Service (IaaS) will grow more quickly.

There are a number of reasons for the success of the SaaS model, including the flexibility and scalability it offers. The fact that companies can easily offer new integrations and software upgrades to users on an ongoing basis — and test new features and functionality without having to wait for a full release — makes it a more efficient and cost-effective way to provide software.

As the leader of an SaaS company, however, you’ll also be faced with some challenges that are unique to this type of delivery model. SaaS companies often have to process tremendous amounts of data — a challenge that grows as your company also increases in size — and must serve a geographically dispersed user base with demanding security and accessibility requirements. Because of this, finding the right SaaS hosting provider is an important decision.

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E-commerce Success Requires the Right Partner

e-commerceThere’s a saying in the venture capital community: If you want money, ask for advice; if you want advice, ask for money.

It doesn’t work quite the same way with cloud hosting providers. But it is true that customers who ask us for advice during the pre-sale process are often the ones who end up saving money further down the line. The best approach is to start with an honest conversation about your needs and plans. Using an e-commerce company as an example: Is the business even and steady, or do you see major spikes around big sales? What are your plans for outbound marketing? Are your customers just in the United States or around the world? For what contingencies do we need to plan?

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How to Ensure Business Continuity in the Cloud

Business ContinuityBusiness continuity, like its little sibling backups, is too often overlooked until it’s too late. But with the cloud on their side, IT and business leaders have a new chance  to rethink the breadth and effectiveness of their business continuity capabilities to help avert the next outage.

The ‘build it and they will come’ days of business continuity

If you look at how business continuity was traditionally performed in medium to large organizations it usually involved a lot of talk about the “second site”. Core systems, applications, and data are literally duplicated (sometimes with watered-down capabilities) at an off-site data center or server room.

In the event of a business disruption, such as a fire alarm, the production systems would be switched over to the DR system and, at least in theory, the business would continue as usual.

One of the major challenges with using this architecture is the cost and resources required to do it properly. While some core business applications might require hardware duplication, the vast majority of applications can be run on standards-based hybrid cloud infrastructure.

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5 Things You Should Do When Migrating to the Cloud

Migrating to the cloudFrom both a business and an IT perspective, migrating to the cloud can be a good option for many businesses. But, it’s not something that can be done without the right research and preparation. If you want to be successful when migrating to the cloud, you need open communication with both your own team and hosting provider, as well as a clearly defined cloud migration strategy that is connected to your business needs. What follow are 5 tips to help you get started.

  1. Share your roadmap

Setting goals is everything. Your goals for migrating to the cloud should be closely connected to your business goals. How fast do you want to grow (i.e. how scalable does your technology need to be)? Who in your organization needs what functionality in order to reach which goal?

Select a cloud partner who is open to discussion about your roadmap and its implementation. Together you can create a technology roadmap that best supports your ambitions. Ideally, your cloud partner is a trusted advisor who shares his expertise with you. Keeping in close contact with your partner and sharing the load will also enable you to divide tasks between you: while your cloud provider focuses on hosting a cloud platform and making sure your servers are up-and-running, you will be able to concentrate on creating more value for your customers.

The value of leveraging a third party can only be achieved when both sides understand their responsibilities and expectations. This means communication between you and your partner should be one of your top priorities.

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From Colocation to Cloud: What You Need to Know

Colocation to cloudOver the course of the past few years I have had an increasing number of discussions with customers and prospects, who already have hosting infrastructure but are considering moving to a real IaaS solution based on a monthly subscription fee. In most cases these customers, who are often in the SaaS industry or offer professional IT services, are interested in moving from on premise or colocation to cloud (virtualized cloud solutions), usually a private cloud due to legal, security, or performance restrictions. The intention of this change is to reduce costs and free up time to focus on their core business.

Customers looking to make the move to the cloud usually either still have racks in the basement of their office, or infrastructure hosted in a data center where the customer rents one or more colocation racks. In both cases, it is possible to make a solid business case for the shift, even it means that the infrastructure needs to be moved from the office to a data center, or from one data center to another that offers hosted services.

To make a strategic move from colocation to cloud, it’s important to have a solid business case. What always surprises me is that the first version of the business case, often only accounts for the CAPEX of the hardware, the cost for rack space, and the cost for internet traffic. As I have learned from working with hundreds of companies, this isn’t enough. To draw up a fully developed business case you need to consider the following points:

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5 Key Phases of a Successful Cloud Migration

Cloud MigrationNoted cloud analyst David Linthicum recently predicted that 2017 will be the year of the “great migration”. Enterprises will begin to migrate significantly more on-premise workloads than in previous years as they search for the right infrastructure solution to fit their business needs.  We at LeaseWeb and WSM International agree with this prediction, having seen for ourselves a significant increase in inquiries about cloud migration, as well as the accompanying questions which arise when businesses begin to consider what it would actually take to make the switch.

While we recognize that migration can seem daunting, we have developed a comprehensive, and proven, approach to cloud migration based on 5 distinct phases.

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Is it Time to Rebalance Your Workloads?

MigrationRebalancing is something that many of us are familiar with in terms of our personal finances. We regularly keep track of our accounts and spend time considering the right investment mix – stocks, bonds, mutual funds –  based on economic conditions, past performance, and current needs. While we rightly attend to rebalancing our finances on a regular basis, it is important to think about it in other areas as well. One of these is Cloud Workloads.

As you gain insight into actual versus planned spending and a better understanding of your upcoming capacity plans and performance needs, it is important to look at your current needs and set about rebalancing your workloads in order to optimize both cost and performance.

While AWS has grown rapidly and occupies a dominant place in the market, many organizations have found that they need to rebalance their workloads to fit their evolving requirements. This rebalancing often means moving workloads from AWS back to either an on-premise computing (hybrid IT) environment or to a new hosting provider. Key reasons this occurs include:

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Don't miss Julien Lehmann at 16:25 in the main room, as he reveals tips on how you can protect yourself against malicious attacks #SiGMA17

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