Content Delivery Network

The Secret to Shorter Load Times on E-Commerce Sites

shorter load timesE-commerce sales have increased dramatically over the past few years, and the growth continues to accelerate. Between 2015 and 2016, online sales increased almost 16 percent, and e-commerce is expected to continue to grow at rates above 20 percent. For online sellers and developers of e-commerce sites, this means the market will only become more competitive, and shorter load times will become more important.

 

Alongside increased sales, internet speeds continue to rise — and so do consumer expectations for online experiences. A measly four-second wait time causes 25 percent of site visitors to abandon a page, and for a site as large as Amazon, a single second of slowdown could cost $1.6 billion. Those numbers are nothing to sneeze at.

 

If your competitors’ sites load faster than yours, you could see your revenue start shifting to them. The effect is multiplied the longer you ignore your slow website, so why wait? The first step is to identify the mistakes that could be slowing down your website, keeping you from shorter load times, and costing you customers and cash. Next, you can take steps to correct them:

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5 Ways to Prepare Your Site for Peaks in Traffic

Peak trafficAs an IT professional, you covet page views and unique visitors to your site. But at times of peak traffic, they can be as much of an obstacle as an asset. The popularity of your website can make it the victim of its own success.

Target experienced this problem firsthand when it introduced its Lilly Pulitzer product line with a torrent of multichannel advertising. Unfortunately, this advertising worked as intended. Customers flooded Target’s website, but it wasn’t quite prepared to handle the stress of that load.

The site never crashed, but it did experience severe lags in performance. At one point, administrators even shut the site down for 15 minutes voluntarily. Worst of all, the customers who did have the patience to wait through slow load times often discovered that products were out of stock or in limited supply. Customers were eager to buy, but Target’s website lacked the resiliency to accommodate peak demand.

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