CDN

3 ways to maximize advertising and website ROI through IaaS

AdServing_02_DeliveryCustomers want content delivered instantly. Whether it’s articles & videos or any type of advertising inventory pushed from a Supply-Side Platform (SSP) to a Demand-Side Platform (DSP), Owned Media, or big data being transmitted into a Data Management Platform (DMP) and used for analysis and real-time optimizations, it has to appear on the screen in milliseconds. Slow websites decrease conversion rates and that costs money.

A strong infrastructure provider can resolve these challenges:

  1. Ad viewability (Billable Impressions/Page Load Time/SEO)
  2. Page speed (Ad Deliverability/UX/SEO)
  3. Data access (Efficiency/Relevancy)

It is achieved as follows: Read the rest of this entry »

The right solution at the right time: LeaseWeb in 2015

AdServing_01_FlexibilityBecause the market continues to change, LeaseWeb keeps developing new and innovative solutions to provide our customers with the best hosting solutions. Like previous years, we developed a lot of new features for existing products, expanded our global footprint and even launched new services. Here’s a selection of the things we introduced in the past year:

Cloud
To give our customers a head start on the competition, we increased the data traffic amounts of all our virtual server packages by up to twenty (!) times. We also announced a partnership with NetApp in September. Our cloud portfolio is now standardized on All Flash FAS storage, which makes hosted applications much faster and more reliable.
In addition, we are currently developing several private cloud solutions based on different kinds of middleware. This enables you to use the technology you feel most comfortable with, using the high-class infrastructure of LeaseWeb. These new cloud services will provide fantastic value for money.
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Improving our CDN: Four new POP locations – and more on the way

cdn graphGood coverage of our Content Delivery Network (CDN) is key to our customers. The more Points of Presence (PoPs) our CDN has, the better you will be able to serve your end users. As part of our continuous CDN upgrade program, I’m proud to announce that we have opened a further four new PoP locations during the last couple of months.

We have prioritized the following strategic locations:

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LeaseWeb Application Security introduction

DDoS attacks and other forms of cybercrime are becoming more and more frequent. That’s why we recently launched a new service called LeaseWeb Application Security. Here’s a quick video-tour of the easy-to-use dashboard from which you can adjusts your security situations, monitor suspicious traffic, respond to threats and more.

LeaseWeb Application Security is further augmented by a 24/7 Security Operation Center that reacts to every incoming attack. With the help of the Security Operation Center, you can constantly analyze your vulnerability and mitigate threats with a high degree of customization. For real-time mitigation of spammers, data breaches and DDoS attacks, application security experts are available 24/7.

Want to learn more about how you can protect your data? Visit http://lsw.to/lyA

LeaseWeb CDN Tutorial: Analytics Introduction

LeaseWeb introduces third generation CDN: multi carrier rack

cdn graphAs a CDN operator, we are continually pioneering new technologies in order to improve performance and lower our cost base.

In this context, we have launched several generations of CDN PoPs. The first generation connected the CDN servers to several carriers via LeaseWeb’s routers. The router ports found the best and fastest route available. In September 2014, we introduced a second generation of PoPs, which complemented the first. The second generation connected the CDN directly to one carrier. This saves costs because the LeaseWeb routers are no longer in between. Unfortunately, in this scenario there is no redundancy advantage since we connected to one carrier only. So even though the CDN PoPs complemented our platform and performed well, they did not allow us to grow at the pace we needed to.

CDN-PoP_1

CDN-PoP_2Finally, we can now proudly present our third generation multi-carrier PoP combining the best of both worlds. Using smart, pioneering SDN technologies that we developed in-house, we are exploiting switches that are actually performing routing tasks without the need of using expensive routers.

The multi-carrier PoP routes traffic to either the LeaseWeb network infrastructure (from which we use the peering destinations) or directly to a variety of other carriers available according to their performance. This way, the multi-carrier rack boosts content speed delivery to end users, while at the same time reducing infrastructure and network costs to the bone.
Furthermore, the cherry on top of the cake is that the new multi-carrier PoPs will host our dynamic Anycast DNS platform. The combination of both actions shows improvement by a factor 3 of our content delivery performance both in throughput and latency.

CDN-PoP_3
The multi-carrier rack will first be deployed in Miami this August. The rest of the CDN platform will be fully migrated in the following months. By the end of the year, all of LeaseWeb’s customers worldwide will be able to reap the benefits and get more speed and offload than ever before!

Setting up the LeaseWeb CDN on Magento

Magento
magento®
is one of today’s most popular e-commerce platforms and widely used for automating online stores. Integrating this open-source content management system with the LeaseWeb CDN can really optimize performance of your e-commerce web site and in this blog we describe what you need to do to set it up quickly and easily.

A couple of assumptions before we get started:

  • Magento® is installed on the origin server.
  • An “Origin” that points to your Magento® installation is already defined within your LeaseWeb CDN control panel.

Read the rest of this entry »

LeaseWeb CDN First Anniversary: We’ve only just begun!

What a year! Successfully launching a brand new CDN service from scratch in such a competitive environment has been a tremendous achievement. And now the LeaseWeb CDN team is looking forward to presenting you with yet more new features next year as we continuously improve it. We’re really excited to see how much we’ve accomplished in such a short period of time and it’s been a thrilling experience to be part the team that made it happen.

Here are just a few of the things we’ve achieved:

Read the rest of this entry »

Sneaky P2P tactics with video delivery

LSW_InfographicHello LeaseWeb Blog readers, Lawton Cheney here, writing to you this month about the debatable practice of peer-delivery (P2P) distribution applications in the online video streaming market.

Yes, I said peer-to-peer. And no, we are not going to “party like it’s 1999” with Napster. What we have for a quick discussion here, is an Internet distribution dynamic that we have seen on the Internet before, but with a twist as seen today in the VOD (video on demand) and OTT (over-the-top streaming) marketplaces. If Internet technology and/or a little bit of ethical business practice are things you like to read about – please carry on.

One trend that we are noticing (one that I find questionable practice) in the streaming market is that some platforms are implementing a “peer-to-peer” solution whereby the end-user (i.e. the end-user’s computer, tablet, etc., and upload link to the Internet) is being utilized by some video players to serve and deliver to other end-user customers located within close geographical proximity of the initial end-user.

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Why you need a cookie-less domain

Any website needs a cookie-less domain. This (sub)domain is typically called “static”. It is used to serve Javascript, CSS, images and other static content. The reason for static content to be on a cookie-less domain is that it makes the content load faster. This argument may be counter intuitive, since cookies are small and you would not expect them to have a significant impact. But let me try to explain.

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LeaseWeb on Twitter

"Point-to-point contains some of the most advanced features out of any network solution available" lsw.to/lZG

test Twitter Media - "Point-to-point contains some of the most advanced features out of any network solution available" https://t.co/05RoQUPpyL https://t.co/PgwPK4CJAO

Relax this holiday season, make sure your site is ready with our special offers! lsw.to/lZf

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Leaseweb's Arno Witvliet speaks to Dutch IT-Channel about cloud infrastructure and the opportunities offered to MSPs and ISVs lsw.to/lZq

test Twitter Media - Leaseweb's Arno Witvliet speaks to Dutch IT-Channel about cloud infrastructure and the opportunities offered to MSPs and ISVs https://t.co/DSroqD6Bu2 https://t.co/KOiFMWvCL1