CDN

5 Ways to Prepare Your Site for Peaks in Traffic

Peak trafficAs an IT professional, you covet page views and unique visitors to your site. But at times of peak traffic, they can be as much of an obstacle as an asset. The popularity of your website can make it the victim of its own success.

Target experienced this problem firsthand when it introduced its Lilly Pulitzer product line with a torrent of multichannel advertising. Unfortunately, this advertising worked as intended. Customers flooded Target’s website, but it wasn’t quite prepared to handle the stress of that load.

The site never crashed, but it did experience severe lags in performance. At one point, administrators even shut the site down for 15 minutes voluntarily. Worst of all, the customers who did have the patience to wait through slow load times often discovered that products were out of stock or in limited supply. Customers were eager to buy, but Target’s website lacked the resiliency to accommodate peak demand.

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Live Transcoding Made Simple and Easy

In today’s age of livestreaming events and concerts, the numerous and diverse amounts of mobile devices, desktops and TV’s pose a challenge for any content distribution creator.  Julien Lehmann, Product Manager for CDN and Cybersecurity at LeaseWeb previews the new service of live transcoding, a service that simplifies your workflow, that will be launched during IBC 2016 in Amsterdam.

LeaseWeb and Scopic: Building Virtual Bridges with Hybrid Cloud

scopicGuest blog written by Leon Horbach of high-end VR production company Scopic.

In a world that is more characterized by global connectivity than ever before, Cloud hosting providers such as LeaseWeb play vital roles. The seamless transportation of data, in combination with rock-solid security and innovative products, are key factors when making both the private and professional world working smoothly. It was therefore no coincidence that we (Scopic, a high-end virtual reality (VR) production company), teamed up with LeaseWeb in order to accomplish a riveting VR project.

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Harnessing Millions of CDN Statistics With Apollo

cdn graphAt LeaseWeb, our CDN team focuses on delivering ultra-high performance globally for any content while remaining the most competitive player in the field. We process and monitor millions of requests per minute and that level of traffic requires a robust and flexible statistics platform that provide us and our customers with real-time accurate information.

Our previous statistics platform had several issues that didn’t allow us to get the most accurate picture of what was happening. The data was analyzed on the content-serving edge nodes. In order to consume as little resources on these nodes as possible, the data was sampled instead of counting every hit. The result was an approximation rather than an exact number. Another issue was resilience: the old platform had stability issues that might result in inaccuracies. We needed something that was reliable, wouldn’t consume edge-node resources, would record every hit, and would provide instantly precise counts for us and our customers.

Our goals for the new platform were as follows:

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What does your cloud cost?

StartUps_01_CostThird-party cloud solutions offer a truly transformational cost advantages over traditional on-premise hosting – but you’re not going to capture most of them with a rudimentary, “back of the envelope” analysis. That’s the lesson of our latest white paper, “Developing a cloud sourcing strategy: Two steps to calculate the total cost of ownership of your cloud,” which lays out the key steps to take when considering the total cost of ownership (TCO) of a move to the cloud.

For starters, let’s assume your cloud strategy is properly conceived. (If not, contact us now to resolve your first issue.) Using a realistic example in the white paper, we make the case that moving to a cloud-based solution can result in a TCO reduction of between 30 and 60 percent, as long as the solution is focused on “enabling business velocity”:

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How DJ Hardwell uses cloud to get 22,000 fans on stage

AdServing_01_FlexibilityVR is hot hot hot! As the technology is becoming widely available, we see more and more customers picking it up. For example, LeaseWeb recently teamed up with Hardwell – the world’s #1 DJ – and technology partners Littlstar and VBR to pull off the first 360-degree, VR live stream of an EDM performance.

Using our private cloud, CDN, and datacenters in Europe, the U.S. and Asia, the world’s #1 DJ was able to broadcast his show to thousands of viewers in more than 25 countries. LeaseWeb served over 20 Terabytes of total traffic and accommodated 12 gigabit bandwidth spikes.

So we sent a camera team was on-site at the Miami Beach stop of Hardwell’s Revealed tour. Check out the video below to see how it all came together! And afterwards, check our 360-degree tour of one of our data centers!

Setting up Leaseweb CDN on WordPress

cdn graphSetting up WordPress on LeaseWeb CDN is very easy, as you’ll see. A couple of assumptions before we start:

  • WordPress is installed on the origin server
  • WP Super Cache or similar is installed within WordPress
  • An “Origin” that points to your WordPress installation is already defined within your LeaseWeb CDN control panel.

Configuring the zone itself

First thing you want to do is to configure a Pull Zone. Do this by going to “Manage Zones” -> “Pull Zones” and click the “Add” button.

 

image1

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3 ways to maximize advertising and website ROI through IaaS

AdServing_02_DeliveryCustomers want content delivered instantly. Whether it’s articles & videos or any type of advertising inventory pushed from a Supply-Side Platform (SSP) to a Demand-Side Platform (DSP), Owned Media, or big data being transmitted into a Data Management Platform (DMP) and used for analysis and real-time optimizations, it has to appear on the screen in milliseconds. Slow websites decrease conversion rates and that costs money.

A strong infrastructure provider can resolve these challenges:

  1. Ad viewability (Billable Impressions/Page Load Time/SEO)
  2. Page speed (Ad Deliverability/UX/SEO)
  3. Data access (Efficiency/Relevancy)

It is achieved as follows: Read the rest of this entry »

The right solution at the right time: LeaseWeb in 2015

AdServing_01_FlexibilityBecause the market continues to change, LeaseWeb keeps developing new and innovative solutions to provide our customers with the best hosting solutions. Like previous years, we developed a lot of new features for existing products, expanded our global footprint and even launched new services. Here’s a selection of the things we introduced in the past year:

Cloud
To give our customers a head start on the competition, we increased the data traffic amounts of all our virtual server packages by up to twenty (!) times. We also announced a partnership with NetApp in September. Our cloud portfolio is now standardized on All Flash FAS storage, which makes hosted applications much faster and more reliable.
In addition, we are currently developing several private cloud solutions based on different kinds of middleware. This enables you to use the technology you feel most comfortable with, using the high-class infrastructure of LeaseWeb. These new cloud services will provide fantastic value for money.
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Improving our CDN: Four new POP locations – and more on the way

cdn graphGood coverage of our Content Delivery Network (CDN) is key to our customers. The more Points of Presence (PoPs) our CDN has, the better you will be able to serve your end users. As part of our continuous CDN upgrade program, I’m proud to announce that we have opened a further four new PoP locations during the last couple of months.

We have prioritized the following strategic locations:

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LeaseWeb on Twitter

2 days until #ESL Benelux Championship. All the competitive games in the competition will be powered by our servers: lsw.to/lhp

test Twitter Media - 2 days until #ESL Benelux Championship. All the competitive games in the competition will be powered by our servers: https://t.co/q8Ev9k4wbW https://t.co/a9Wl5Oxttz

The official TechSummit #Amsterdam 2017 after movie is out – you can watch it here: lsw.to/lhz #TechSummitIO

Supporting the documentary Next Level about what it means to be a professional gamer lsw.to/lhC @DocNextLevel

test Twitter Media - Supporting the documentary Next Level about what it means to be a professional gamer https://t.co/SyMDpbYXc1  @DocNextLevel https://t.co/GfF89RSmo7

Online businesses covet unique visitors, but at times of peak traffic they can be as much of an obstacle as an asset lsw.to/lhr

test Twitter Media - Online businesses covet unique visitors, but at times of peak traffic they can be as much of an obstacle as an asset https://t.co/7FTaaxegIZ https://t.co/1kvTKOS2zF