Business development

Building your Game Platform

As web gaming is growing, more and more needs to be taken into consideration when designing a new game or platform. This sentiment is underlined by a recent quote from John Carmack: “I can send an IP packet to Europe faster than I can send a pixel to the screen. How f*d up is that?”
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What is the most cost efficient way to manage infrastructure for the increasingly popular Free-to-play model?

Free to Play, often abbreviated to F2P, means you can play a game without paying a dime for it. Sounds great doesn’t it? Some industry experts say that F2P might be the first step towards a totally new gaming market. Until then, some games start out as a Pay to Play version (like DC Universe Online, Age of Conan or League of Legends), who later switch to F2P. Other games are designed with F2P in mind, like the recently released Tribes: Ascend. The F2P model is one that truly provides a win-win outcome for gaming companies and players alike.
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Introducing Lawton Cheney

Who would have thought that the Dutch hosting company I work for in Europe would be who brought me home?

Hi, I’m Lawton Cheney and I am LeaseWeb USA’s new vice president of Business Development writing to you from our offices here in Manassas, Virginia – a short drive from Washington DC and from where I grew up in Maryland. As I began my commute to the office on my first day, I saw the neighborhood kids waiting at the same bus stop I used to go to.  To give you an idea of how long ago that is, the Washington Redskins were at the very top of pro football in those days.

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Three e-tailing developments around the globe

As Business Development Manager for LeaseWeb, I regularly visit e-commerce events like Webwinkel Vakdagen and E-commerce Paris. These types of events are very important to me. Not just because of possible leads, but also because these gatherings allow you to touch base, so to speak. It gives me a chance to hear what people talk about and what’s keeping them busy. I also get to see where the e-tailing industry as a whole is headed. Based on this, I thought it would be nice to share some of my observations with you:

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Predicting the future: Online Gaming trends according to LeaseWeb

The Game Developers Conference is just around the corner, and if you read any of our recent series of blog posts about online gaming, you’ll know that we keenly follow all the latest developments.

GDC logo

For this reason, we’re full of speculation as to what the year will hold for the industry, but here’s our take on it:

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Customer segmentation at LeaseWeb

We have been segmenting our customer base for quite a while now. Why? Well, with over 15,000 customers and a growth rate of 45% year over year, we wanted to create a system that helps us continuously learn about market demands and our customer’s business priorities. There are many reasons why this is important to us, but let me try to formulate a few of them:

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GameConnection 2011 – LeaseWeb spreading the word about hosting online games

 

GameConnection logo

The doors have closed on Game Connection Europe 2011, where the gaming industry was out in full force to share ideas and visions on the latest developments in MMOs, console-based games and mobile. Since 2001 GameConnection has been the place to be for video games professionals. It gathers key players from the game industry twice a year, in Europe and in the US, to help them do business together, connect, share and socialize in a lively environment.

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It’s all in the game, part 4: hosting your online games for the right price

Welcome to the fourth and final article in our short series of blog posts on hosting for the online gaming industry. With one day of GameConnection Europe left (LeaseWeb’s booth is #220), we would like to discuss one final piece of the MMO hosting puzzle: getting the right price to host your online games.

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It’s all in the game, part 3: Fast scalability and MMO gaming

Welcome to the third article in our short series of blog posts on hosting for the online gaming industry. Soon a team of LeaseWeb Online gaming experts will leave for GameConnection Europe, but until then, we’ll cover various principles of hosting for online games. We’ve already talked about reliability and connectivity. Now it’s time to turn the spotlight on (cue the sound of drums): Scalability.

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It’s all in the game, part 2: Ensuring worldwide connectivity for your MMO games

Welcome to the second part in our blog series on hosting for the online gaming industry. In the weeks leading up to GameConnection Europe, we’ll talk about various topics to keep in mind when looking for a suitable hosting solution for MMO games. This week we are looking at connectivity.

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