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3 ways to maximize advertising and website ROI through IaaS

AdServing_02_DeliveryCustomers want content delivered instantly. Whether it’s articles & videos or any type of advertising inventory pushed from a Supply-Side Platform (SSP) to a Demand-Side Platform (DSP), Owned Media, or big data being transmitted into a Data Management Platform (DMP) and used for analysis and real-time optimizations, it has to appear on the screen in milliseconds. Slow websites decrease conversion rates and that costs money.

A strong infrastructure provider can resolve these challenges:

  1. Ad viewability (Billable Impressions/Page Load Time/SEO)
  2. Page speed (Ad Deliverability/UX/SEO)
  3. Data access (Efficiency/Relevancy)

It is achieved as follows: Read the rest of this entry »