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Sneaky P2P tactics with video delivery

LSW_InfographicHello LeaseWeb Blog readers, Lawton Cheney here, writing to you this month about the debatable practice of peer-delivery (P2P) distribution applications in the online video streaming market.

Yes, I said peer-to-peer. And no, we are not going to “party like it’s 1999” with Napster. What we have for a quick discussion here, is an Internet distribution dynamic that we have seen on the Internet before, but with a twist as seen today in the VOD (video on demand) and OTT (over-the-top streaming) marketplaces. If Internet technology and/or a little bit of ethical business practice are things you like to read about – please carry on.

One trend that we are noticing (one that I find questionable practice) in the streaming market is that some platforms are implementing a “peer-to-peer” solution whereby the end-user (i.e. the end-user’s computer, tablet, etc., and upload link to the Internet) is being utilized by some video players to serve and deliver to other end-user customers located within close geographical proximity of the initial end-user.

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Introducing Lawton Cheney

Who would have thought that the Dutch hosting company I work for in Europe would be who brought me home?

Hi, I’m Lawton Cheney and I am LeaseWeb USA’s new vice president of Business Development writing to you from our offices here in Manassas, Virginia – a short drive from Washington DC and from where I grew up in Maryland. As I began my commute to the office on my first day, I saw the neighborhood kids waiting at the same bus stop I used to go to.  To give you an idea of how long ago that is, the Washington Redskins were at the very top of pro football in those days.

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