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4 Ways to Make Sure Your Webshop Stays Open

e-commerce hostingWhile global e-commerce sales are predicted to approach $2.5 trillion this year and continue to grow to nearly $4 trillion by 2020, according to a recent eMarketer report, the market remains highly competitive.

Nearly 80 percent of new e-commerce sites ultimately fail, and companies need to have a strong understanding of their market, trends, merchandise, platform, and e-commerce hosting if they want to be among the minority of sites that succeeds.

Most importantly, though, new sellers must understand their customers. More than any other factor, knowing your customer is what will allow you to deliver a first-class online experience.

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The Secret to Shorter Load Times on E-Commerce Sites

shorter load timesE-commerce sales have increased dramatically over the past few years, and the growth continues to accelerate. Between 2015 and 2016, online sales increased almost 16 percent, and e-commerce is expected to continue to grow at rates above 20 percent. For online sellers and developers of e-commerce sites, this means the market will only become more competitive, and shorter load times will become more important.

 

Alongside increased sales, internet speeds continue to rise — and so do consumer expectations for online experiences. A measly four-second wait time causes 25 percent of site visitors to abandon a page, and for a site as large as Amazon, a single second of slowdown could cost $1.6 billion. Those numbers are nothing to sneeze at.

 

If your competitors’ sites load faster than yours, you could see your revenue start shifting to them. The effect is multiplied the longer you ignore your slow website, so why wait? The first step is to identify the mistakes that could be slowing down your website, keeping you from shorter load times, and costing you customers and cash. Next, you can take steps to correct them:

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5 Things You Should Do When Migrating to the Cloud

Migrating to the cloudFrom both a business and an IT perspective, migrating to the cloud can be a good option for many businesses. But, it’s not something that can be done without the right research and preparation. If you want to be successful when migrating to the cloud, you need open communication with both your own team and hosting provider, as well as a clearly defined cloud migration strategy that is connected to your business needs. What follow are 5 tips to help you get started.

  1. Share your roadmap

Setting goals is everything. Your goals for migrating to the cloud should be closely connected to your business goals. How fast do you want to grow (i.e. how scalable does your technology need to be)? Who in your organization needs what functionality in order to reach which goal?

Select a cloud partner who is open to discussion about your roadmap and its implementation. Together you can create a technology roadmap that best supports your ambitions. Ideally, your cloud partner is a trusted advisor who shares his expertise with you. Keeping in close contact with your partner and sharing the load will also enable you to divide tasks between you: while your cloud provider focuses on hosting a cloud platform and making sure your servers are up-and-running, you will be able to concentrate on creating more value for your customers.

The value of leveraging a third party can only be achieved when both sides understand their responsibilities and expectations. This means communication between you and your partner should be one of your top priorities.

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