In the past two years we’ve witnessed various events that have had an impact on the open character of the Internet. In October 2015 European Net Neutrality rules were published, providing guidelines for regulation, but they were criticized by many as being too open and leaving too much room for uncompetitive behavior (here’s an example). In June 2015 the FCC published its US Open Internet order along the line of “no blocking, no throttling, no paid prioritization”, driving a significant change in the IP Interconnection landscape especially. In parallel, we saw ongoing consolidation on the side of the ISPs, with large ones absorbing their smaller competitors or other players in the digital value chain (e.g. cloud hosting services, “Over-The-Top” – OTT – video services) or even merging with mobile providers. Another trend we saw was the launch of services for which the related Internet traffic is not counted towards the “monthly data budget” of the customer, typically referred to as “zero rating”.
Moving from your on-prem IT infrastructure to the cloud is a challenge but picking the right cloud hosting partner is even a bigger challenge. How do you find a provider that recommends “the right stuff” and helps you migrate but who also runs a cloud infrastructure in which your applications run really well? At LeaseWeb we have a laser sharp focus on finding the right balance between performance, security and the economics of our services. This blog focuses on how we improve the performance and end user experience of LeaseWeb hosted services by pro-actively monitoring network performance as perceived by eyeballs and ISPs around the world. At the end of the day, platform performance is important but network performance has an even bigger impact on the end-user experience.
Balancing the end-user experience of LeaseWeb hosted services and network economics
At LeaseWeb Network, we manage and support the networks and traffic of the various LeaseWeb services companies around the world. We also support the advanced networking needs of their customers and protect them from security threats.
To ensure an optimized end-user experience for LeaseWeb hosted services, we run our own global Internet backbone – establishing direct connectivity (peering) with eyeball networks in 58 PoPs in Europe, the US and Asia – and we have connectivity (IP Transit) to virtually all major Tier 1 Internet backbones in any of the LeaseWeb data centers. Our total network capacity is 5 Tbps – compared to actual traffic levels of about 2.5 Tbps in the first quarter of 2015. This combination of peering and multiple Transit providers gives us a lot of flexibility and peak capacity to reach eyeball networks. So how do we manage this global network?