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Security, Availability and Backups: Why Leasing Servers Makes More Sense Than Buying

LeaseWeb USA CEO Lex Boost recently talked about the “lease vs. buy” technology decision for SMBs with Telecom Reseller’s Doug Green. The two discussed the hidden costs and hassles of owning equipment, potential security concerns, as well as what sets LeaseWeb apart from the competition .

As Boost says frequently, “If you’re not in the hardware business, don’t be in the hardware business.” Owning equipment tags you with all the associated costs and repairs as the equipment ages. At some point, equipment will fail, becoming a very costly fix. Leasing places all those costs on the hosting company’s side. You’re buying service not servers.

Off-premise hosted equipment also can increase the security of the data you hold. You’re less vulnerable to disasters – natural or not. And it can be challenging to prevent hacks when that’s not your primary, everyday focus.

Hosting providers can also ensure compliance with all applicable regulatory requirements, such as HIPAA in the U.S. or similar frameworks across the world.

Leasing also allows companies to rapidly scale-up service when demand increases. Purchasing and setting up new hardware takes time, and while you’re working on the set-up, you could be losing customers while your current servers are overloaded. When you partner with a provider, you can easily scale up your infrastructure, whether you’re using cloud, a CDN or good old fashioned dedicated servers. This way you won’t lose business unnecessarily.

Lastly, the right leasing company is more than just an infrastructure vendor, but rather a trusted advisor that can help companies select the best services for their specific needs. If you’d like to learn more about how LeaseWeb can help, we’d love to start a conversation.

To listen to the podcast click here.

What does your cloud cost?

StartUps_01_CostThird-party cloud solutions offer a truly transformational cost advantages over traditional on-premise hosting – but you’re not going to capture most of them with a rudimentary, “back of the envelope” analysis. That’s the lesson of our latest white paper, “Developing a cloud sourcing strategy: Two steps to calculate the total cost of ownership of your cloud,” which lays out the key steps to take when considering the total cost of ownership (TCO) of a move to the cloud.

For starters, let’s assume your cloud strategy is properly conceived. (If not, contact us now to resolve your first issue.) Using a realistic example in the white paper, we make the case that moving to a cloud-based solution can result in a TCO reduction of between 30 and 60 percent, as long as the solution is focused on “enabling business velocity”:

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How DJ Hardwell uses cloud to get 22,000 fans on stage

AdServing_01_FlexibilityVR is hot hot hot! As the technology is becoming widely available, we see more and more customers picking it up. For example, LeaseWeb recently teamed up with Hardwell – the world’s #1 DJ – and technology partners Littlstar and VBR to pull off the first 360-degree, VR live stream of an EDM performance.

Using our private cloud, CDN, and datacenters in Europe, the U.S. and Asia, the world’s #1 DJ was able to broadcast his show to thousands of viewers in more than 25 countries. LeaseWeb served over 20 Terabytes of total traffic and accommodated 12 gigabit bandwidth spikes.

So we sent a camera team was on-site at the Miami Beach stop of Hardwell’s Revealed tour. Check out the video below to see how it all came together! And afterwards, check our 360-degree tour of one of our data centers!

Six Tips for Picking the Perfect Cloud Partner

LSW0264_00_WhPaperVisualBy now, the concept of the cloud is ubiquitous, but for many business leaders the idea still presents more challenges than opportunities. Understanding the complicated technology, not to mention the vast array of delivery models, degrees of services and levels of security available, can be a daunting task for companies under pressure to adapt or adopt.

In a new white paper, “Developing a Cloud Sourcing Strategy: Six Steps to Select the Right Cloud Partner,” LeaseWeb gives decision makers the tools they need to formulate an effective cloud strategy or to identify the right cloud partner to executive it. In summary form, these six tips will help you find the cloud partner for your business.

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Game Over: Latency, Lag, and Gaming Infrastructure for Developers

AdServing_01_Flexibility

The last few years have seen the rapid rise of e-gaming as a popular sport, thanks to streaming services like Twitch and the growing legions of dedicated fans and players. Popular games like League of Legends and Dota 2 now host massive tournaments that offer substantial rewards for players. In fact, the Dota 2 tournament in 2015 offered a prize of more than $6.5 million to the winning team, a testament to the incredible popularity of online gaming.

The uptick in demand for online gaming creates a challenge for game developers.

Gaming companies have to be able to adjust their infrastructure according to a wide range of variables, accommodate for fluctuation in demand while at the same time delivering content at lightning-fast speeds. In a market where downtime or sluggish performance means ‘game over’ for players and developers alike, gaming companies need to ensure that they offer maximum speed and reliability.

As any gamer will tell you, the most frustrating game play experience is “lag,” the result of high latency in content delivery. A recent study LeaseWeb conducted found that more than half of gamers experience unplanned server outages while playing games, and 84 percent of online gamers have had games freeze or crash on them while in the middle of game play. This kind of experience is a literal deathblow within the game, and can obliterate customer retention as well. Lagging, crashing or freezing is often taken as an indicator of a poorly designed game or carelessness on the part of the developer.

Fortunately, LeaseWeb offers a comprehensive set of solutions that allow game publishers to deliver the best possible experience to their players through an innovative five-part approach.

  • Low latency and high reliability. When every millisecond counts, it’s important for your network to deliver information as quickly as possible. Our network, one of the largest in the world, delivers a 5.5 Tbps bandwidth capacity and a core uptime of 99.9999%, reducing latency by substantial margins for our gaming customers with state of the art regional data centers. With our extensive existing network, which now includes 10 U.S. data centers with our recent acquisition of Ubiquity Hosting, we have points of presence across the country, providing maximum speed and low latency for gamers across the continental United States.
  • Improved performance, increased revenues. Our next-generation Content Delivery Networksdeliver your games at lightning-fast speeds to feed this massive market. And the better the experience, the greater your success.
  • Tailored performance optimization. It’s no secret that different workloads perform better on different architectures. We provide a choice of powerful dedicated serverspublic and private clouds or hybrid solutions to deliver your games in the most efficient way.
  • Scalability that responds to market and usage realities. When a game takes off the surge in demand can be overwhelming. LeaseWeb allows you to scale up or down with demand, deploying new virtual or dedicated servers with ease. This allows you to manage costs effectively by only paying for the infrastructure you need.
  • The agility of a start-up, industry-leading speed and infrastructure. Thanks to our agility and the ability to respond to individual customer needs, we pride ourselves on thinking and operating like a startup while still providing the low latency of many larger service providers. Because our data centers are close to your end users and connected to the global LeaseWeb network, we’re able to provide an advantage for companies that rely on real-time data transmission while offering services that compete or exceed those of even the largest global infrastructure providers.

Together, this approach allows us to deliver high definition, multi-player games globally with the speed and availability required for a seamless gaming experience, and continue delivering that same experience no matter how much demand grows.

You can learn more here or schedule a meeting with LeaseWeb at GDC!

 

Managing and scaling globally: the good, the bad, and the ugly

PrivateNetwork_2_ScaleOver the last few years, cloud-based business solutions have fundamentally changed the way we do business on nearly every level, offering unprecedented mobility, accessibility and storage. The global business landscape still presents challenges, however, as businesses learn how to integrate current systems and harness the power of the cloud to its fullest capacity.

At LeaseWeb, we know that businesses experience a wide variety of triumphs and trials when it comes to managing resources and scaling to demand. That’s why we’re going beyond just the “good” in this blog post and talking about what we’ve seen our customers really experience.

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LeaseWeb on Twitter

About 20 years ago, we got our first four servers. Today, we have over 75,000 :) #throwbackthursday #LeaseWeb20

test Twitter Media - About 20 years ago, we got our first four servers. Today, we have over 75,000 :) #throwbackthursday #LeaseWeb20 https://t.co/hlf36YpaIR

Didn’t register for WorldHostingDays 2017 yet? Get a free ticket on us, and meet us at booth R20 #cloud lsw.to/l85

test Twitter Media - Didn’t register for WorldHostingDays 2017 yet? Get a free ticket on us, and meet us at booth R20 #cloud https://t.co/agwqMHofZM https://t.co/fSdQokL4JO

Robert Abraham, Head of IT Operations, Adjust will speak at #TechSummit. Join us on April 12th in Berlin @adjustcom lsw.to/lco

test Twitter Media - Robert Abraham, Head of IT Operations, Adjust will speak at #TechSummit. Join us on April 12th in Berlin @adjustcom https://t.co/VWEVwKjuIu https://t.co/gbEx5fhyyB