From hosting to hosting

When I was younger, I had always envisioned a career in the hospitality industry: luxury hotels, fine dining, and amazing locations where I would be the host to welcome guests. Little did I know 6 years ago that ‘hosting’ could have a completely different meaning.

After high school, I started my education with an MBO+ education in Amsterdam in hospitality management. Afterwards, I followed the ‘Fast Track’ bachelor curriculum at Hotelschool The Hague. And Just last week, I received my Master of Science in Management from the Nyenrode Business University where I was proudly 4th in my class. Over the course of my education I developed an interest in marketing. To me, marketing aim to influence consumer behavior in such a way that win-win situations are created. Ultimately, I see marketing as the department where I can help achieve goals and celebrate successes.

During the final steps of my master’s degree, I came in contact with LeaseWeb through a Facebook post where an internship with the marketing team was advertised. Even though my understanding of ‘hosting’ had been completely different, the position was interesting enough to contact a fellow Nyenrodian currently at the company. In September 2016 I was welcomed to LeaseWeb as an intern and instantly given my own responsibilities.

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Is it Time to Rebalance Your Workloads?

MigrationRebalancing is something that many of us are familiar with in terms of our personal finances. We regularly keep track of our accounts and spend time considering the right investment mix – stocks, bonds, mutual funds –  based on economic conditions, past performance, and current needs. While we rightly attend to rebalancing our finances on a regular basis, it is important to think about it in other areas as well. One of these is Cloud Workloads.

As you gain insight into actual versus planned spending and a better understanding of your upcoming capacity plans and performance needs, it is important to look at your current needs and set about rebalancing your workloads in order to optimize both cost and performance.

While AWS has grown rapidly and occupies a dominant place in the market, many organizations have found that they need to rebalance their workloads to fit their evolving requirements. This rebalancing often means moving workloads from AWS back to either an on-premise computing (hybrid IT) environment or to a new hosting provider. Key reasons this occurs include:

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Meet us at SaaStr Annual 2017

SaastrLeaseWeb USA will be the only hosting company in attendance at this year’s SaaStr Annual in San Francisco. The young conference, led by veteran SaaS investor Jason Lemkin, has already grown to more than 250 speakers and 10,000 attendees in just its third year.

This year’s theme – “Scale Together” – fits so well with LeaseWeb that it could almost serve as an alternate company tagline about the way we work with our customers.

LeaseWeb has been hosting Internet companies for almost 20 years. We’ve worked with companies of all sizes including many young companies that have grown exponentially over the years using our hosting platforms. Because of this, we have a deep understanding both the potential and pitfalls of rapid growth.

At conference booth 20, we’re looking forward to talking about a few key issues that virtually all SaaS companies eventually must tackle:

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Prepare Your Business for a DDoS Attack – 5 Recommendations

DDoS AttackDistributed denial of service (DDoS) attacks have become a part of having a presence on the web. While the question used to be if you will be attacked, today it is only a matter of when. Because of this, it is more important than ever to have a defense strategy in place. But, for all the media coverage and attention any DDoS attack may receive, their purpose and how to best defend against them are not always well understood.

According to the 2016 Verizon data breach incident report (DBIR), DDoS and web app attacks have increased substantially over the last year. Successful data breaches of web app attacks where data was stolen increased from 7% to 40% with targeted data including:

  • Credit card data
  • Personal information
  • Financial credentials
  • Passwords

If you want to ensure that your business is ready for a DDoS attack there are a number of best practices you should keep in mind. What follow are 5 recommendations from our 10 years of experience managing over 80,000 servers. If you want an even more in depth overview, as well 5 more recommendations, you can download the full white paper here.

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My Journey from the Netherlands to Singapore

LeaseWeb Singapore‘’A journey of a thousand miles begins with a single step’’ –  Laozi

Since deciding to study Trade Management Asia at Amsterdam University of Applied Sciences in 2011, it has been my dream to live and work in Asia. When I graduated in 2015 I set out to turn this dream into a reality. Luckily, my journey of a thousand miles, or in this case 6,519.41 miles from Amsterdam to Singapore, started at LeaseWeb.

In September 2015, I was hired by LeaseWeb Netherlands as an Inside Sales Representative (ISR). I hadn’t until that point thought about working in the hosting industry, but sometime fate has a funny way of putting us in exactly the right place. The hosting industry is booming, interesting, and full of opportunities. As an ISR, my main task was to call existing customers and potential new businesses to create new and expand existing relationships. This experience provided me with the basis, or the infrastructure, for a deep understanding of the industry. Working in inside sales teaches you a considerable amount about the industry, customers, and, of course, the products and company itself. It also helps you to become persistent, and to quickly learn from and keep growing after failures.

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7 Advantages of Colocation Vs. On Premise Hosting

ColocationCustomers who are looking for a hosting solution, particularly those who currently have an on premise hosted IT environment and are considering colocation, often face a range of questions with regard to their infrastructure choices. We’ve put together a list of some of the common issues companies face when deciding between colocation and on premise hosting to help make it easier to choose between the two solutions.

In many cases, colocation offers several advantages in terms of IT management and business continuity. A hosted solution provides the benefit of the experience, knowledge and resources of the hosting provider. Additionally, the costs of running a datacenter on premises are usually high, and often will not show a return on investment unless a company can reach the necessary scale. Because of these factors, colocation is often an attractive option for many businesses.

Let’s look at some of the advantages of colocation in more detail:

1. Availability

In a hosted environment, the hosting provider takes the necessary precautions to ensure your data is available at all times. There are emergency services available in case of a power outage, such as power supplies, batteries, and generators (plus fuel, a supplier contract for fuel, and an SLA for refuelling). Fall-back scenarios are tested regularly to make sure these measures do not fail at crucial moments.

Hosting providers also have additional arrangements in place with an energy supplier for redundant energy connections that enter the building at different locations. Redundant Internet connections (that also enter the premise at different locations) and an agreement with the local authorities for possible excavation work (that could damage cables) are also standard.

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7 Strategic Considerations for ISV Cloud Strategy

Cloud

As more and more organizations become familiar with the cloud, they are moving towards buying software as a services (SaaS) based on actual usage. In fact, it is predicted that SaaS will become the dominant software consumption model by 2018. According to Gartner, as this occurs the steep decline in maintenance fees will translate into a total revenue loss of up to 40% for Independent Software Vendors (ISVs). This means that ISV’s priorities are shifting, leading to changes in their current operating models.

Having been in the software industry for many years, I have seen first-hand what it means to transform from a traditional license and maintenance fee model to a subscription based SaaS. Through numerous discussions with ISVs with regard to transforming their business, what I’ve found is that while there is no single right approach, there a few common themes that always arise. What follow are 7 strategic considerations to keep in mind.

1. Should I build my own cloud?

Building your own cloud means that you have to invest substantially in infrastructure and in developing new capabilities. If your business has the scale to build a cloud in a cost-efficient way, including access to the technology, budgets, and the skilled resources to maintain the infrastructure, it can definitely be an opportunity. However, if you lack the scale of a larger enterprise, building a cloud solution probably won’t provide a competitive advantage, so it’s worth outsourcing to a partner who can meet your current needs and scale with you as you grow.  Read the rest of this entry »

Cyber Security: 5 basic lessons for everyone

Fred Streefland, IT-Security Manager at LeaseWeb and Dave Maasland, CEO Eset Netherlands.Cyber Security

A version of this article originally appeared on Computable.

Recently we’ve had the opportunity (a quite fun and interesting opportunity), to visit a number of Information Security and Cyber Security congresses. During these congresses we were flooded with relatively ‘new’ developments such as Next-Generation, IoT (Internet of Things), IoT DDoS, Security Intelligence Platform, et cetera. The fact that some these terms have become ‘hype’ is not in itself a problem, but we did begin to wonder whether the security world may be looking at things in the wrong way and thereby missing the demands that need to be addressed.

In this article we will suggest a new way of looking at cybersecurity that stops viewing it as a goal in itself and instead as something that is directly connected to business needs. As it stands now, it seems that too many security-organizations are missing the mark.

Security can be quite complex, but its essence is quite simple. Security is nothing more than reducing or taking away risks, and making them visible so that the business can accept them and continue doing its work – nothing more, nothing less. To do this as effectively and efficiently as possible, we, as security-people, have to understand the business and not see it solely from an IT-Perspective but form the broader perspective of the business itself.

When starting from the business, we first have to identify, map, and categorize the risks for the specific business. Second, we have to determine, together with the business itself, which risks need to be dealt with in which order. When that’s done, the person responsible for security within the company has to set-up a security-plan that depicts how these changes are executed. When doing so, there should always be clear goals and deadlines. Ideally, this should be done in a ‘smart’ way, one step at a time, so as to not engage in too many projects at once.

Lesson 1: Start with the business (and its risks)

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See how our technology enabled DJ Hardwell to reach thousands of fans

We’ve been using private cloud and CDN services to help one of the world’s best DJs to reach fans in ever more creative ways. Be one of the first to watch this video and see what DJ Hardwell really thinks of the support he’s got from LeaseWeb.

Join us at Cloud Expo Europe in Paris!

We are currently getting ready for some interesting sessions at Cloud Expo Europe and Cloud Security Expo. This will take place in Paris on 29 – 30 November. If you are attending the conference, it will be great if you can stop by the LeaseWeb stand (D40). Our engineers will be happy to discuss with you about migration to the cloud or how hybrid cloud fits your business needs.
We are also hosting the following two sessions:

Stay one step ahead of cyber-attacks (the reality of protecting 80.000 servers globally)

Date and Time: Tuesday, 29 November 2016, 10:40 A.M.– 11:05 A.M.
Presenter: Julien Lehmann, Product Manager at LeaseWeb will address critical technical issues in combatting DDoS attacks. This session will take place at the Cloud Security Service Providers Theatre/Risk Compliance and Governance Theatre.

Finding your way in the hybrid cloud world 

Date and Time: Wednesday, 30 November 2016, 10:10 A.M. – 10:35 A.M.
Presenter: Robert van der Meulen, Technical Evangelist at LeaseWeb, will discuss about Hybrid Clouds combine various types of infrastructure, allowing you to optimize them for specific workloads. This session will take place at the International Theatre.

If you do not have a ticket yet, you can get your free ticket here to access the Cloud Expo Europe and Cloud Security Expo locations. Hope to meet you there.