How Your Business Could Benefit From Adopting Hybrid Cloud Solutions

hybrid cloud solutionsOver the last few years, we have seen a significant increase in adoption of cloud computing technology. These patterns demonstrate a great opportunity for innovation amongst businesses, especially those looking for more flexible and secure infrastructure solutions, which can be found in hybrid cloud solutions.

Analyst firm Gartner found that cloud computing ranks among the highest on its disruption scale and has become a $246.8 billion industry as of 2017.  These services will only continue to grow in popularity and will act as a necessary enabler for future disruptions.

Although some businesses remain skeptical of cloud computing, the infrastructure has proven to enhance or replace all parts of a business’s IT environment while promoting improved efficiency, the opportunity for expansion, and greater flexibility.

Hybrid cloud solutions work by combining both public and private cloud infrastructures, providing greater flexibility for companies that are looking for hosting resources and as well as the ability to run classified applications privately while maintaining SaaS and IaaS on a public cloud.

Besides increased flexibility, there are a few other notable benefits of hybrid cloud solutions include:

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From Ops to Devops: a Story About Transformation

devopsOver the last couple of years Leaseweb’s product engineering department has gone through some major changes, and by far the biggest was how our product engineering department has evolved.

In earlier blogs, my colleagues Arnoud and Sander already talked about Maturity models and scaling our engineering department. However, I want to tell you about how, from the perspective of an Ops engineer, our journey went from Ops to DevOps.

When I joined Leaseweb we had an Operation department (HOSD) and a development department (Leaseweb Technologies). Both departments worked closely together on delivering great products to our customers but also sat apart from each other simply because we were two departments sitting at different floors.

So, at some point the teams and our management came to the conclusion we needed to look into improving inter departmental communication and cooperation. Back then (this was in 2015), DevOps was already a big buzzword so we decided to also go for a DevOps approach and the Product engineering department was born (it had a different name back then, but that’s beside the point).

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Exciting Trends Poised to Impact the MarTech Industry in 2018

martechMarketing has come a long way from being just a sign outside a shop or ads in the phonebook. Digital marketing and technology now go hand in hand, and “MarTech” is a broad term applied to any major initiatives that rely on the power of technology to realize marketing objectives.

Once hampered by privacy concerns raised from data collection, customer demand for omnichannel personalization has brought about increasingly granular marketing. Technology allows for the collection of an impressive amount of data, but data for its own sake won’t optimize your marketing efforts. In order to reach the next level of marketing performance, you’ll need to use MarTech to unearth and understand the insights buried in that data.

While MarTech is a powerful tool that can make or break your marketing campaign’s performance, it’s also a versatile one that can be utilized in many ways. The following trends around MarTech will prove critical to marketing in 2018:

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SAP HANA Is Fast but Too Pricey?

sap hana fast priceyOver the course of the past year, a number of our LeaseWeb teams set out to undertake the largest software transformation in the recent history of the company. The goal was to implement several SAP software products, including SAP HANA. Throughout this journey, we experienced the highs and lows that accompany any major undertaking, but that is a subject for another time.  In this blog we would like to explain what SAP HANA is, as well as the challenges and opportunities that come with it.

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Meet Us at the Biggest SaaS Conference of 2018

SaaS ConferenceThis year LeaseWeb USA will again be a sponsor at SaaStr in San Francisco on February 6-8.  It will be one of the biggest SaaS conferences in the world, with three days of amazing content and high-quality networking.  The event is expected to attract over 10,000 SaaS founders, VCs, and executives; all gathered around the theme “Learn & Scale Together.”

LeaseWeb has been hosting Internet companies for over 20 years. We have worked with organizations of all sizes including many young companies that have grown exponentially over the years using our hosting platforms.  Furthermore, we have a solid understanding of what companies need to know when choosing a cloud solution for SaaS.

Not all SaaS companies are the same, but what they do share is a need to maximize their cost-to-performance ratio, something that can be a major factor in your choice of a cloud provider. Here are a few tips for selecting the best SaaS hosting partner:

  • Know what you need. Write down your requirements before you start selecting your provider. Hyperscalers can be expensive; they can also present the perfect solution in some situations. Remaining realistic about your needs will save you money in the long run.
  • Think about a hybrid cloud model. If your company experiences peaks in traffic on a daily or monthly basis, you might benefit from a hybrid cloud model, hosting some of the workloads on hourly-billed services and the base load on a longer contract that lowers monthly fees.
  • Don’t forget about legacy software. Chances are good that you have some legacy software to host, too. Make sure your provider can connect your cloud services with your legacy software to avoid having data stored twice.
  • Consider colocation. If you’ve already spent a significant amount on equipment to run your application and haven’t yet written it off completely, choosing a hosting provider that can host your machines and connect them to the cloud will allow you to utilize the benefits of the cloud without losing the investment in your equipment.

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How Multi-CDN and Hybrid CDNs Further Improve Content Distribution

content distributionIntroduction
Content delivery networks (or CDNs) offer a reliable content distribution system for websites and online video platforms across the world. These systems work to speed up content delivery, such as web pages, videos, games, and even software updates to web users based on their geographic location and performance. There are different types of CDN options, and each offers its own unique solution for IT professionals:

With a single pure-play CDN, you have a single provider using their own network and hardware. These were traditionally designed as hardware-based, with PoPs deployed in geographical locations based on the provider’s preference, often based upon the most economical option and thus, not necessarily the best performing option. Although the single CDNs are marketed and perceived as such, no single CDN provider could give you the best performance everywhere in the world at every point in time. The main benefits of such a solution, in addition to speed (in the specific location where the Point-of Presence are located) are offload from the origin server, security and high availability. Those benefits are highly significant and that’s why this market has been growing continuously for the last twenty years.

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The Right Gaming Server Can Make or Break a Platform

gaming serversWhen it comes to creating a successful gaming platform, it is extremely important to have the proper infrastructure in place. Planning for long-term success is key, making it crucial to focus on utilizing gaming servers that ensure games have the scalability and low-latency they need to stand out in the crowded marketplace.

Choosing the right server for your gaming needs comes down to preference. Some developers prefer running a cloud-based infrastructure, while others choose the computing power equipped with high CPUs and SSDs that dedicated servers have to offer. There are different options available for game developers to choose from, depending on what you are trying to accomplish.

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Top Predictions for the Cloud Industry in 2018

cloud industry in 2018The cloud has gone from being somewhat of a novelty to an essential part of doing business today. As of 2017, almost 80 percent of companies are running some form of workload in either a public or private cloud. It’s unlikely that this trend of growth will abate anytime soon, and the decline in data center development supports this assessment.

Currently, data centers make up 62 percent of IT spending according to research firm IDC, while public and private cloud spending combined accounts for the other 38 percent of the market. By 2020, however, cloud spending is expected to rival data center spending — meaning the cloud is becoming more popular while data centers are declining in popularity.

It’s relatively easy to discern that the cloud is going to continue gaining momentum. Making predictions about what’s on the horizon is a bit more complicated, but by looking at current trends, we can determine certain characteristics that will prove critical to the cloud industry in 2018.

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Don’t Let Cyberattacks Bring Down Your Holiday Cheer

cyberattacksThe holiday shopping season can make or break an online retailer. By doing things well, you can expect sales to surge and your customer base to grow throughout 2018. Do things poorly and you sacrifice many sales while cultivating a negative image for your brand. And if there’s one thing that can seriously damage your brand’s reputation, it’s cyberattacks and a cybersecurity breach.

With several high-profile cyberattacks in the news recently, shoppers are more cautious than ever about giving websites any confidential information. A survey of over 2,000 adults revealed that 44 percent are worried their credit card information will be stolen from a website, making it the single biggest source of anxiety surrounding holiday shopping.

The risk of cyberattacks is just as strong as the worry — an analysis of the 2016 holiday shopping season saw the number of attacks increase by 20.6 percent in November and December. To keep your customers safe (and your brand image intact), there are a few strategies to consider:

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Secure Your Future with Point-to-Point Network Connectivity

point-to-pointBusinesses that depend on connecting to multiple locations with speed often resort to point-to-point architecture. Point-to-point network connectivity is an exceptional solution for businesses because it is best in class, and provides a secure network and an extremely fast connection. Fiber-carried point-to-point is often considered to be future-proof in that it contains some of the most advanced features out of any network solution available.

Not only is point-to-point future-proof and fully capable of growing bandwidth and capacity as needed, it is a much easier architecture to test and maintain. Point-to-point delivers the maximum flexibility possible in situations where there is a blend of customers and demand levels.

What Makes Point-to-Point an Ideal Solution for Your Business?

There are a few reasons why point-to-point is a great choice to fit various business needs. First, it’s faster and more reliable. Whether your cables and switches can handle 100Mbps, 1000Mbps, or even 10Gbps, point-to-point connections have the ability to run at the same speeds as a LAN connection. As online and offline connectivity continues to grow, the supporting infrastructure also continues to increase rapidly, allowing you to dive into your work without facing connectivity lags.

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LeaseWeb on Twitter

Mobile World Congress is nearly here! Meet with our experts on Monday and find how we can help you grow your business! lsw.to/l7U #MWC18 #Leaseweb

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Don't miss the chance to attend @cloudfest! Sign up with Leaseweb and attend for free! Find out how we can help your business grow with the cloud: lsw.to/l7x #Cloud #Leaseweb

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One month left to sign up to #GDC18! Book a time to meet with us and stop by booth 1601: lsw.to/l7b @Official_GDC #Leaseweb

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