Why customer relationships are more important than ever for solution providers

LeaseWeb Authorized Reseller 180pxThis is the final blog in a five-part series in which Freek Hemminga, LeaseWeb’s Global Channel & Strategic Alliances Manager, looks ahead to the challenges and opportunities for channel partners in the coming year. Here are part 123 and 4.

Every business has to foster good relationships with its customers. But right now, it’s more important than ever for solution providers to pay attention to maintaining strong connections not only with existing customers but with new ones too. That’s because the inevitable transformation from a transaction based business model to a recurring revenue based one takes time. So it’s going to be vital to keep the installed base satisfied during the process because they will be providing the bread and butter funding in the short term. Then, once the recurring business model is established, it will be necessary to build relationships from scratch with new customers who will provide the profits in the long term.

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What you need to know about IP address blacklisting

secureHaving your IP address end up on a so called ‘blacklist’ can be a troublesome experience, especially when not anticipated. In most cases, it is a sign that something is wrong on the server(s) you rent or own, or that maybe one of the end users hasn’t followed email sending guidelines. This post is dedicated to those who want to know more about IP address reputation and what can be done to resolve issues identified by other parties.

The ongoing fight against spam

As we have already explained in the Spam blogs (I and II), email spam continues to be an issue. Due to the ever-evolving problem of email spam, there is an understandable need to have measures to combat this. Over the years, several efforts have been made to prevent unsolicited emails from reaching email inboxes by a plethora of means. Many of these proposed solutions have had promising technical white papers but few have actually resulted in an implementation that is either scalable, reliable or both.

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2016: Potential pitfalls for solution providers

LeaseWeb Authorized Reseller 180pxThis is part three of a five-part series in which Freek Hemminga, LeaseWeb’s Global Channel & Strategic Alliances Manager, looks ahead to the challenges and opportunities for channel partners in the coming year. Here are part 12 and 3.

While the move to the cloud opens up many opportunities for solution providers, there are one or two dangers to be aware of too. First, there are geopolitical and macroeconomic issues offering both threats and opportunities. Then there are issues like the changing role of legislation, the importance of choosing the right financial model, the need to have the right skillsets in your team and the ability to conduct a new kind of marketing. All these things demand attention from solution providers if they are to compete in a transforming marketplace.

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Techsummit Berlin 2016 Podcast: Owning your reliability

Who do you trust? What do you control? What are your dependencies? Reliability in the Internet is an adrenaline adventure but we all want a good night sleep and working service. Adam Surak, DevOps Engineer at Algolia previews some of the reliability nightmares he’s going to discuss at TechSummit Berlin.

TechSummit Berlin takes place on 13 April 2016. Join others from the tech community for a day of informal chat and information exchange – all in the cool surroundings of Berlin. More info, full lineup and tickets: www.techsummit.io/berlin

2016: A year of opportunities for service providers

LeaseWeb Authorized Reseller 180pxThis is part three of a five-part series in which Freek Hemminga, LeaseWeb’s Global Channel & Strategic Alliances Manager, looks ahead to the challenges and opportunities for channel partners in the coming year. Read part 1 and 2.

Two specific areas offer solution providers major opportunities for growth this year: first, emerging technologies enabled by the cloud and, second, compliance. They both offer ways to differentiate a solution provider’s business from its competition and so encourage growth from not only an installed base but from new customers too. But time is of the essence. The sooner providers add these to their service offerings the better.

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Techsummit Berlin 2016 preview: Managing secrets at scale

Managing secrets is hard to get right, and can be very expensive if you get it wrong. In our latest podcast, Alex Schoof, principal engineer at Fugue, previews some of the topics he’ll be addressing during his presentation at TechSummit Berlin.

TechSummit Berlin takes place on 13 April 2016. Join others from the tech community for a day of informal chat and information exchange – all in the cool surroundings of Berlin. More info, full lineup and tickets: www.techsummit.io/berlin

Why 2016 is decision time for solution providers

LeaseWeb Authorized Reseller 180pxThis is part two of a five-part series in which Freek Hemminga, LeaseWeb’s Global Channel & Strategic Alliances Manager, looks ahead to the challenges and opportunities for channel partners in the coming year. Read part 1.

As I explained during a recent interview, there’s no doubt that the rules have changed in the market. The way IT is sold, purchased and distributed is shifting dramatically and everyone involved in the business has to adapt to the new environment.

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The origins of TechSummits hosted by LeaseWeb

In 2014 we held a tryout. Last year we went public. This year we’re going on tour. But where did the idea of organizing TechSummits come from?

TechSummit Berlin takes place on 13 April 2016. Join others from the tech community for a day of informal chat and information exchange – all in the cool surroundings of Berlin. More info, full lineup and tickets: www.techsummit.io/berlin

The landscape has changed – and channel partners need to change too

LeaseWeb Authorized Reseller 180px

In part one of a five-part series, Freek Hemminga, LeaseWeb’s Global Channel & Strategic Alliances Manager, looks ahead to the challenges and opportunities for channel partners in the coming year. 

In the last year, the whole business landscape for channel partners has changed thanks to the emergence of cloud. It has been a year of transformation and channel partners need to respond to this structural change in the market if they are to take advantage of the new environment and use it to spur growth for their businesses. These are some of the developments that I see happening, and the impact they have:

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What you need to know about spam (part 2)

secureLast time, we talked about how spammers gather email addresses and then make money from them. This time we’re looking at a few more things you may not know about spam.

How to prevent your promo emails being marked as spam
You have a web shop with a lot of customers who would benefit from knowing you have a sale next week. How do you make sure that your email won’t get marked as spam?
The following rules have been created to make sure companies can send out marketing emails to their customers without them ending up in the junk folder.

  • Double opt-in: Each customer must (1) actively sign up for emails on your website and (2) respond to an email sent by you to confirm that they indeed want to receive them.
  • A fully functioning opt-out option in each marketing email they receive: Each marketing email you send needs to have an opt-out option – one which actually works.

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